--- title: "Okta vs Palo Alto Networks: Which is searched more?" description: "Is Okta or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-palo-alto-networks" publisher: "Brandwave" --- # Okta vs Palo Alto Networks: Which is searched more? Is Okta or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okta and Palo Alto Networks - **Competitive set**: Cybersecurity vendors - **Market**: Global - **Month measured**: Sep 2026 - **Okta Share of Search**: 11.7% - **Palo Alto Networks Share of Search**: 2.3% ## Is Okta or Palo Alto Networks more popular in search? - In September 2026, Okta had more branded searches than Palo Alto Networks among cybersecurity vendors worldwide. Okta had about 673,000 branded searches, while Palo Alto Networks had 135,000. Okta made up 11.7% of all cybersecurity vendor searches we track, and Palo Alto Networks accounted for 2.3%. - Okta was ahead of Palo Alto Networks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okta’s share of searches among cybersecurity vendors worldwide moved from 16.5% to 11.7%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Palo Alto Networks’ share of searches among cybersecurity vendors worldwide moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Palo Alto Networks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Okta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks was listed before Okta in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fortinet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Zscaler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cloudflare | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Check Point | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | CyberArk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tenable | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Okta | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use?": 1. CrowdStrike, 2. Sophos, 3. Palo Alto Networks - Asked ChatGPT "What are the best cybersecurity vendors?": 1. CrowdStrike, 2. Palo Alto Networks, 3. Fortinet, 4. Zscaler, 5. SentinelOne, 6. Check Point, 7. Cloudflare, 8. Okta, 9. CyberArk, 10. Tenable, 11. Sophos - Asked ChatGPT "What's the best cybersecurity vendor for a small IT team?": 1. Sophos, 2. SentinelOne, 3. CrowdStrike - Searched Google, AI Overview "cybersecurity vendors": 1. Palo Alto Networks, 2. CrowdStrike, 3. Fortinet, 4. Cloudflare, 5. Zscaler, 6. CyberArk, 7. Check Point, 8. Tenable, 9. SentinelOne, 10. Okta - Searched Google, AI Overview "small business cybersecurity": named none of the brands we track Not named in any answer: Darktrace. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cybersecurity vendors worldwide in September 2026? - Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026. ## Month by month | Month | Okta estimated searches | Okta Share of Search | Okta rank | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 16.5% | 2 | 90.5K | 2.2% | 7 | | Nov 2025 | 673K | 6.2% | 2 | 90.5K | 0.83% | 7 | | Dec 2025 | 673K | 11.8% | 2 | 90.5K | 1.6% | 6 | | Jan 2026 | 673K | 14.9% | 2 | 110K | 2.4% | 6 | | Feb 2026 | 673K | 15.1% | 2 | 110K | 2.5% | 7 | | Mar 2026 | 823K | 15.8% | 2 | 110K | 2.1% | 6 | | Apr 2026 | 673K | 13.4% | 2 | 110K | 2.2% | 6 | | May 2026 | 673K | 13.1% | 2 | 110K | 2.1% | 6 | | Jun 2026 | 673K | 13.1% | 2 | 110K | 2.1% | 6 | | Jul 2026 | 673K | 13.4% | 2 | 110K | 2.2% | 6 | | Aug 2026 | 673K | 11.7% | 2 | 135K | 2.3% | 6 | | Sep 2026 | 673K | 11.7% | 2 | 135K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Okta’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okta**: Measured on the search term “okta”. - **Palo Alto Networks**: Measured on the search term “palo alto networks”. - [Okta profile](/demand/global-en/brands/okta) - [Palo Alto Networks profile](/demand/global-en/brands/palo-alto-networks) - [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okta or Palo Alto Networks more popular in search? In September 2026, Okta had more branded searches than Palo Alto Networks among cybersecurity vendors worldwide. Okta had about 673,000 branded searches, while Palo Alto Networks had 135,000. Okta made up 11.7% of all cybersecurity vendor searches we track, and Palo Alto Networks accounted for 2.3%. ## Cite this page Brandwave. "Okta vs Palo Alto Networks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okta-vs-palo-alto-networks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-palo-alto-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.