---
title: "Okta vs One Identity: Which is searched more?"
description: "Which is more popular in search, Okta or One Identity? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-one-identity"
publisher: "Brandwave"
---

# Okta vs One Identity: Which is searched more?

Which is more popular in search, Okta or One Identity? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okta and One Identity
- **Competitive set**: Identity governance platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Okta Share of Search**: 87.4%
- **One Identity Share of Search**: 1.3%

## Which is more popular in search, Okta or One Identity?

- In August 2026, Okta had more branded searches than One Identity among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to One Identity’s 9.9K, and held an 87.4% Share of Search versus One Identity’s 1.3%.
- Okta was ahead of One Identity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide moved from 87.5% to 87.4%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, One Identity’s estimated Share of Search among identity governance platforms worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 9.9K.

## How did search popularity change for identity governance platforms worldwide in August 2026?

Neither Okta nor One Identity moved beyond provider rounding among identity governance platforms in Aug 2026.

## Month by month

| Month | Okta estimated searches | Okta Share of Search | Okta rank | One Identity estimated searches | One Identity Share of Search | One Identity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 684K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| Nov 2025 | 683K | 89.5% | 1 | 8.1K | 1.1% | 4 |
| Dec 2025 | 682K | 88.9% | 1 | 8.1K | 1.1% | 4 |
| Jan 2026 | 685K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| Feb 2026 | 684K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| Mar 2026 | 843K | 89.6% | 1 | 9.9K | 1.1% | 4 |
| Apr 2026 | 686K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| May 2026 | 686K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| Jun 2026 | 685K | 87.5% | 1 | 9.9K | 1.3% | 4 |
| Jul 2026 | 683K | 87.4% | 1 | 9.9K | 1.3% | 4 |
| Aug 2026 | 683K | 87.4% | 1 | 9.9K | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okta’s and One Identity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **One Identity**: Measured on the search term “one identity”.

- [Okta profile](/demand/global-en/brands/okta)
- [One Identity profile](/demand/global-en/brands/one-identity)
- [All identity governance platforms worldwide](/demand/global-en/categories/identity-governance-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okta or One Identity?

In August 2026, Okta had more branded searches than One Identity among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to One Identity’s 9.9K, and held an 87.4% Share of Search versus One Identity’s 1.3%.

## Cite this page

Brandwave. "Okta vs One Identity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okta-vs-one-identity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-one-identity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.