---
title: "Okta vs Omada: Which is more popular by branded search?"
description: "Which is more popular in search, Okta or Omada? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-omada"
publisher: "Brandwave"
---

# Okta vs Omada: Which is more popular by branded search?

Which is more popular in search, Okta or Omada? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okta and Omada
- **Competitive set**: Identity governance platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Okta Share of Search**: 87.4%
- **Omada Share of Search**: 0.09%

## Which is more popular in search, Okta or Omada?

- In August 2026, Okta had more branded searches than Omada among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to Omada’s 720, and held an 87.4% Share of Search versus Omada’s 0.09%.
- Okta was ahead of Omada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide moved from 87.5% to 87.4%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, Omada’s estimated Share of Search among identity governance platforms worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 590 to 720.

## How did search popularity change for identity governance platforms worldwide in August 2026?

- Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Month by month

| Month | Okta estimated searches | Okta Share of Search | Okta rank | Omada estimated searches | Omada Share of Search | Omada rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 684K | 87.5% | 1 | 590 | 0.08% | 5 |
| Nov 2025 | 683K | 89.5% | 1 | 480 | 0.06% | 5 |
| Dec 2025 | 682K | 88.9% | 1 | 390 | 0.05% | 5 |
| Jan 2026 | 685K | 87.5% | 1 | 590 | 0.08% | 5 |
| Feb 2026 | 684K | 87.5% | 1 | 590 | 0.08% | 5 |
| Mar 2026 | 843K | 89.6% | 1 | 720 | 0.08% | 5 |
| Apr 2026 | 686K | 87.5% | 1 | 720 | 0.09% | 5 |
| May 2026 | 686K | 87.5% | 1 | 590 | 0.08% | 5 |
| Jun 2026 | 685K | 87.5% | 1 | 590 | 0.08% | 5 |
| Jul 2026 | 683K | 87.4% | 1 | 590 | 0.08% | 5 |
| Aug 2026 | 683K | 87.4% | 1 | 720 | 0.09% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okta’s and Omada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **Omada**: Measured on the search term “omada identity”.

- [Okta profile](/demand/global-en/brands/okta)
- [Omada profile](/demand/global-en/brands/omada)
- [All identity governance platforms worldwide](/demand/global-en/categories/identity-governance-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okta or Omada?

In August 2026, Okta had more branded searches than Omada among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to Omada’s 720, and held an 87.4% Share of Search versus Omada’s 0.09%.

## Cite this page

Brandwave. "Okta vs Omada: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/okta-vs-omada

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-omada. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.