---
title: "OFX vs Wise: Which is searched more?"
description: "Which is more popular in search, OFX or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ofx-vs-wise"
publisher: "Brandwave"
---

# OFX vs Wise: Which is searched more?

Which is more popular in search, OFX or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OFX and Wise
- **Competitive set**: Money transfer services
- **Market**: Global
- **Month measured**: Sep 2026
- **OFX Share of Search**: 0.26%
- **Wise Share of Search**: 2.3%

## Which is more popular in search, OFX or Wise?

- In September 2026, Wise had more branded searches than OFX among money transfer services worldwide. Wise was estimated to have 446K branded searches compared to OFX’s 49.5K, and held a 2.3% Share of Search versus OFX’s 0.26%.
- Wise was ahead of OFX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OFX’s estimated Share of Search among money transfer services worldwide moved from 0.27% to 0.26%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among money transfer services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 426K to 446K.

## How did search popularity change for money transfer services worldwide in September 2026?

Neither OFX nor Wise moved beyond provider rounding among money transfer services in Sep 2026.

## Month by month

| Month | OFX estimated searches | OFX Share of Search | OFX rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 0.27% | 8 | 426K | 2.3% | 5 |
| Nov 2025 | 49.5K | 0.28% | 8 | 422K | 2.4% | 5 |
| Dec 2025 | 49.5K | 0.24% | 8 | 436K | 2.1% | 5 |
| Jan 2026 | 49.5K | 0.23% | 8 | 459K | 2.2% | 5 |
| Feb 2026 | 49.5K | 0.24% | 8 | 409K | 2% | 5 |
| Mar 2026 | 49.5K | 0.23% | 8 | 440K | 2.1% | 5 |
| Apr 2026 | 40.5K | 0.2% | 8 | 434K | 2.2% | 5 |
| May 2026 | 40.5K | 0.2% | 8 | 428K | 2.1% | 5 |
| Jun 2026 | 49.5K | 0.27% | 7 | 425K | 2.3% | 5 |
| Jul 2026 | 49.5K | 0.24% | 7 | 442K | 2.2% | 5 |
| Aug 2026 | 40.5K | 0.19% | 7 | 473K | 2.2% | 5 |
| Sep 2026 | 49.5K | 0.26% | 7 | 446K | 2.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OFX**: Measured on the search term “ofx”.
- **Wise**: Measured on the search terms “send money wise”, “transfer wise app”, “TransferWise”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app”, “wise bank”, “wise banking app”, “wise business”, “wise money transfer”, “wise remittance”, “wise transfer”, “wise transfer money” and “wise transferwise”, summed into one figure.

- [OFX profile](/demand/global-en/brands/ofx)
- [Wise profile](/demand/global-en/brands/wise)
- [All money transfer services worldwide](/demand/global-en/categories/money-transfer-services): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OFX or Wise?

In September 2026, Wise had more branded searches than OFX among money transfer services worldwide. Wise was estimated to have 446K branded searches compared to OFX’s 49.5K, and held a 2.3% Share of Search versus OFX’s 0.26%.

## Cite this page

Brandwave. "OFX vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ofx-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ofx-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.