---
title: "OFX vs Western Union: Which is more popular by branded search?"
description: "Which is more popular in search, OFX or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ofx-vs-western-union"
publisher: "Brandwave"
---

# OFX vs Western Union: Which is more popular by branded search?

Which is more popular in search, OFX or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OFX and Western Union
- **Competitive set**: Money transfer services
- **Market**: Global
- **Month measured**: Aug 2026
- **OFX Share of Search**: 0.33%
- **Western Union Share of Search**: 89.5%

## Which is more popular in search, OFX or Western Union?

- In August 2026, Western Union had more branded searches than OFX among money transfer services worldwide. Western Union was estimated to have 11.1M branded searches compared to OFX’s 40.5K, and held an 89.5% Share of Search versus OFX’s 0.33%.
- Western Union was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services worldwide moved from 0.47% to 0.33%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide moved from 87.2% to 89.5%, and its estimated monthly branded searches moved from 9.1M to 11.1M.

## How did search popularity change for money transfer services worldwide in August 2026?

- In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%.
- Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | OFX estimated searches | OFX Share of Search | OFX rank | Western Union estimated searches | Western Union Share of Search | Western Union rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 0.47% | 4 | 9.1M | 87.2% | 1 |
| Nov 2025 | 49.5K | 0.47% | 4 | 9.1M | 87.3% | 1 |
| Dec 2025 | 49.5K | 0.4% | 4 | 11.1M | 89.2% | 1 |
| Jan 2026 | 49.5K | 0.4% | 4 | 11.1M | 89.3% | 1 |
| Feb 2026 | 49.5K | 0.41% | 4 | 11.1M | 90.9% | 1 |
| Mar 2026 | 49.5K | 0.4% | 4 | 11.1M | 89.3% | 1 |
| Apr 2026 | 40.5K | 0.33% | 4 | 11.1M | 89.4% | 1 |
| May 2026 | 40.5K | 0.33% | 4 | 11.1M | 89.4% | 1 |
| Jun 2026 | 49.5K | 0.48% | 3 | 9.1M | 89.3% | 1 |
| Jul 2026 | 49.5K | 0.41% | 3 | 11.1M | 91.1% | 1 |
| Aug 2026 | 40.5K | 0.33% | 3 | 11.1M | 89.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OFX’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OFX**: Measured on the search term “ofx”.
- **Western Union**: Measured on the search term “western union”.

- [OFX profile](/demand/global-en/brands/ofx)
- [Western Union profile](/demand/global-en/brands/western-union)
- [All money transfer services worldwide](/demand/global-en/categories/money-transfer-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OFX or Western Union?

In August 2026, Western Union had more branded searches than OFX among money transfer services worldwide. Western Union was estimated to have 11.1M branded searches compared to OFX’s 40.5K, and held an 89.5% Share of Search versus OFX’s 0.33%.

## Cite this page

Brandwave. "OFX vs Western Union: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ofx-vs-western-union

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ofx-vs-western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.