--- title: "OfferUp vs The RealReal: Which is searched more?" description: "Is OfferUp or The RealReal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/offerup-vs-the-realreal" publisher: "Brandwave" --- # OfferUp vs The RealReal: Which is searched more? Is OfferUp or The RealReal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OfferUp and The RealReal - **Competitive set**: Second hand marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **OfferUp Share of Search**: 0.79% - **The RealReal Share of Search**: 0.99% ## Is OfferUp or The RealReal more popular in search? - In September 2026, The RealReal had more branded searches than OfferUp among second hand marketplaces worldwide. The RealReal had about 1 million branded searches, while OfferUp had 823,000. The RealReal made up 0.99% of all second hand marketplace searches we track, and OfferUp accounted for 0.79%. - The lead changed hands 3 times in the 12 months ending September 2026: The RealReal took it in December 2025, OfferUp took it in February 2026, The RealReal took it in April 2026. - Across the 12 months ending September 2026, OfferUp’s share of searches among second hand marketplaces worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, The RealReal’s share of searches among second hand marketplaces worldwide moved from 1% to 0.99%, and its estimated monthly branded searches moved from 988K to 1M. ## Top second hand marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OfferUp and The RealReal were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. OfferUp was listed before The RealReal in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | eBay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Poshmark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mercari | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | OfferUp | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Depop | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | The RealReal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | ThredUp | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Vinted | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about second hand marketplaces - Asked ChatGPT "Which second hand marketplace should I use?": 1. eBay, 2. OfferUp, 3. Poshmark, 4. Mercari - Asked ChatGPT "What are the best second hand marketplaces?": 1. eBay, 2. Poshmark, 3. Mercari, 4. OfferUp, 5. Depop, 6. The RealReal, 7. ThredUp - Asked ChatGPT "What's the best second hand marketplace for selling pre loved clothes?": 1. Poshmark, 2. Depop, 3. eBay, 4. Mercari, 5. The RealReal - Searched Google, AI Overview "second hand marketplaces": 1. eBay, 2. Mercari, 3. OfferUp, 4. Poshmark, 5. Depop, 6. ThredUp, 7. The RealReal Not named in any answer: Vinted. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for second hand marketplaces worldwide in September 2026? - In September 2026, OfferUp rose from 8th to 7th among second hand marketplaces worldwide. ## Month by month | Month | OfferUp estimated searches | OfferUp Share of Search | OfferUp rank | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 1% | 6 | 988K | 1% | 8 | | Nov 2025 | 1M | 0.93% | 6 | 988K | 0.92% | 8 | | Dec 2025 | 1M | 0.98% | 7 | 1M | 1% | 6 | | Jan 2026 | 1M | 0.97% | 8 | 1.2M | 1.2% | 7 | | Feb 2026 | 1M | 1.1% | 7 | 988K | 1.1% | 8 | | Mar 2026 | 1.2M | 1.1% | 6 | 988K | 0.9% | 8 | | Apr 2026 | 823K | 0.87% | 8 | 988K | 1% | 7 | | May 2026 | 823K | 0.86% | 8 | 1M | 1.1% | 6 | | Jun 2026 | 823K | 0.86% | 7 | 988K | 1% | 6 | | Jul 2026 | 823K | 0.91% | 7 | 988K | 1.1% | 6 | | Aug 2026 | 823K | 0.85% | 8 | 1M | 1.1% | 6 | | Sep 2026 | 823K | 0.79% | 7 | 1M | 0.99% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using OfferUp’s and The RealReal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OfferUp**: Measured on the search term “offerup”. - **The RealReal**: Measured on the search terms “the realreal” and “therealreal”, summed into one figure. - [OfferUp profile](/demand/global-en/brands/offerup) - [The RealReal profile](/demand/global-en/brands/the-realreal) - [All second hand marketplaces worldwide](/demand/global-en/categories/second-hand-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OfferUp or The RealReal more popular in search? In September 2026, The RealReal had more branded searches than OfferUp among second hand marketplaces worldwide. The RealReal had about 1 million branded searches, while OfferUp had 823,000. The RealReal made up 0.99% of all second hand marketplace searches we track, and OfferUp accounted for 0.79%. ## Cite this page Brandwave. "OfferUp vs The RealReal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/offerup-vs-the-realreal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/offerup-vs-the-realreal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.