---
title: "Off! vs Sawyer: Which is more popular by branded search?"
description: "Which is more popular in search, Off! or Sawyer? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/off-vs-sawyer"
publisher: "Brandwave"
---

# Off! vs Sawyer: Which is more popular by branded search?

Which is more popular in search, Off! or Sawyer? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Off! and Sawyer
- **Competitive set**: Insect repellents
- **Market**: Global
- **Month measured**: Aug 2026
- **Off! Share of Search**: 3.4%
- **Sawyer Share of Search**: 6.3%

## Which is more popular in search, Off! or Sawyer?

- In August 2026, Sawyer had more branded searches than Off! among insect repellents worldwide. Sawyer was estimated to have 5.4K branded searches compared to Off!’s 2.9K, and held a 6.3% Share of Search versus Off!’s 3.4%.
- Sawyer was ahead of Off! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide moved from 4.1% to 6.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

## How did search popularity change for insect repellents worldwide in August 2026?

- In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.
- In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.

## Month by month

| Month | Off! estimated searches | Off! Share of Search | Off! rank | Sawyer estimated searches | Sawyer Share of Search | Sawyer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 2.7% | 4 | 3.6K | 4.1% | 3 |
| Nov 2025 | 1.6K | 1.9% | 4 | 3.6K | 4.3% | 3 |
| Dec 2025 | 1.6K | 2.3% | 4 | 2.9K | 4.2% | 3 |
| Jan 2026 | 1.6K | 1.3% | 4 | 3.6K | 3% | 3 |
| Feb 2026 | 1.3K | 1.8% | 4 | 2.9K | 4.1% | 3 |
| Mar 2026 | 1.6K | 1.8% | 4 | 4.4K | 5.1% | 3 |
| Apr 2026 | 1.9K | 2.5% | 4 | 4.4K | 5.8% | 3 |
| May 2026 | 2.4K | 3% | 4 | 4.4K | 5.5% | 3 |
| Jun 2026 | 2.9K | 3.3% | 4 | 4.4K | 5% | 3 |
| Jul 2026 | 3.6K | 4% | 4 | 4.4K | 4.9% | 3 |
| Aug 2026 | 2.9K | 3.4% | 4 | 5.4K | 6.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Off!’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Off!**: Measured on the search term “off mosquito”.
- **Sawyer**: Measured on the search term “sawyer filter”.

- [Off! profile](/demand/global-en/brands/off)
- [Sawyer profile](/demand/global-en/brands/sawyer)
- [All insect repellents worldwide](/demand/global-en/categories/insect-repellents): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Off! or Sawyer?

In August 2026, Sawyer had more branded searches than Off! among insect repellents worldwide. Sawyer was estimated to have 5.4K branded searches compared to Off!’s 2.9K, and held a 6.3% Share of Search versus Off!’s 3.4%.

## Cite this page

Brandwave. "Off! vs Sawyer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/off-vs-sawyer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/off-vs-sawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.