---
title: "Off! vs Rid: Which is searched more?"
description: "Which is more popular in search, Off! or Rid? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/off-vs-rid"
publisher: "Brandwave"
---

# Off! vs Rid: Which is searched more?

Which is more popular in search, Off! or Rid? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Off! and Rid
- **Competitive set**: Insect repellent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Off! Share of Search**: 3.7%
- **Rid Share of Search**: —

## Which is more popular in search, Off! or Rid?

- Off! and Rid do not both have a measured month among insect repellent brands worldwide yet.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for insect repellent brands worldwide in September 2026?

- In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 5.5% to 3.7%.

## Month by month

| Month | Off! estimated searches | Off! Share of Search | Off! rank | Rid estimated searches | Rid Share of Search | Rid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 4.6% | 2 | — | — | — |
| Nov 2025 | 1.6K | 2.6% | 2 | — | — | — |
| Dec 2025 | 1.6K | 2.6% | 2 | — | — | — |
| Jan 2026 | 1.6K | 3.1% | 2 | — | — | — |
| Feb 2026 | 1.3K | 2.6% | 2 | — | — | — |
| Mar 2026 | 1.6K | 3.1% | 2 | — | — | — |
| Apr 2026 | 1.9K | 4.5% | 2 | — | — | — |
| May 2026 | 2.4K | 4.6% | 2 | — | — | — |
| Jun 2026 | 2.9K | 5.5% | 2 | — | — | — |
| Jul 2026 | 3.6K | 6.8% | 2 | — | — | — |
| Aug 2026 | 2.9K | 5.5% | 2 | — | — | — |
| Sep 2026 | 1.9K | 3.7% | 2 | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Off!’s and Rid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Off!**: Measured on the search term “off mosquito”.
- **Rid**: Measured on the search terms “rid insect”, “rid insect repellent” and “rid repellent”, summed into one figure.

- [Off! profile](/demand/global-en/brands/off)
- [Rid profile](/demand/global-en/brands/rid)
- [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Off! or Rid?

Off! and Rid do not both have a measured month among insect repellent brands worldwide yet.

## Cite this page

Brandwave. "Off! vs Rid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/off-vs-rid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/off-vs-rid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.