---
title: "Off! vs Ortho: Which is searched more?"
description: "Which is more popular in search, Off! or Ortho? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/off-vs-ortho"
publisher: "Brandwave"
---

# Off! vs Ortho: Which is searched more?

Which is more popular in search, Off! or Ortho? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Off! and Ortho
- **Competitive set**: Bug spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Off! Share of Search**: 10.5%
- **Ortho Share of Search**: 0.17%

## Which is more popular in search, Off! or Ortho?

- In September 2026, Off! had more branded searches than Ortho among bug spray brands worldwide. Off! was estimated to have 1.9K branded searches compared to Ortho’s 30, and held a 10.5% Share of Search versus Ortho’s 0.17%.
- Off! was ahead of Ortho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug spray brands worldwide moved from 16.2% to 10.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Ortho’s estimated Share of Search among bug spray brands worldwide moved from 0.2% to 0.17%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for bug spray brands worldwide in September 2026?

- Estimated monthly branded searches for Off! worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Month by month

| Month | Off! estimated searches | Off! Share of Search | Off! rank | Ortho estimated searches | Ortho Share of Search | Ortho rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 16.2% | 2 | 30 | 0.2% | 4 |
| Nov 2025 | 1.6K | 15.8% | 2 | 30 | 0.3% | 4 |
| Dec 2025 | 1.6K | 16.5% | 2 | 20 | 0.21% | 4 |
| Jan 2026 | 1.6K | 13.9% | 2 | 40 | 0.35% | 4 |
| Feb 2026 | 1.3K | 16% | 3 | 40 | 0.49% | 4 |
| Mar 2026 | 1.6K | 10.8% | 3 | 70 | 0.47% | 4 |
| Apr 2026 | 1.9K | 9.7% | 3 | 50 | 0.26% | 4 |
| May 2026 | 2.4K | 11.5% | 3 | 50 | 0.24% | 4 |
| Jun 2026 | 2.9K | 8.8% | 3 | 50 | 0.15% | 4 |
| Jul 2026 | 3.6K | 11.2% | 3 | 30 | 0.09% | 4 |
| Aug 2026 | 2.9K | 10.8% | 3 | 40 | 0.15% | 4 |
| Sep 2026 | 1.9K | 10.5% | 3 | 30 | 0.17% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Off!’s and Ortho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Off!**: Measured on the search term “off mosquito”.
- **Ortho**: Measured on the search term “ortho garden”.

- [Off! profile](/demand/global-en/brands/off)
- [Ortho profile](/demand/global-en/brands/ortho)
- [All bug spray brands worldwide](/demand/global-en/categories/bug-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Off! or Ortho?

In September 2026, Off! had more branded searches than Ortho among bug spray brands worldwide. Off! was estimated to have 1.9K branded searches compared to Ortho’s 30, and held a 10.5% Share of Search versus Ortho’s 0.17%.

## Cite this page

Brandwave. "Off! vs Ortho: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/off-vs-ortho

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/off-vs-ortho. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.