--- title: "Odoo vs SAP S/4HANA: Which is searched more?" description: "Is Odoo or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Manufacturing ERP set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/odoo-vs-sap-s4hana" publisher: "Brandwave" --- # Odoo vs SAP S/4HANA: Which is searched more? Is Odoo or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Manufacturing ERP set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Odoo and SAP S/4HANA - **Competitive set**: Manufacturing ERP - **Market**: Global - **Month measured**: Sep 2026 - **Odoo Share of Search**: 55.9% - **SAP S/4HANA Share of Search**: 6.3% ## Is Odoo or SAP S/4HANA more popular in search? - In September 2026, Odoo had more branded searches than SAP S/4HANA among manufacturing ERP worldwide. Odoo had about 1 million branded searches, while SAP S/4HANA had 113,000. Odoo made up 55.9% of all manufacturing ERP searches we track, and SAP S/4HANA accounted for 6.3%. - Odoo was ahead of SAP S/4HANA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Odoo’s share of searches among manufacturing ERP worldwide moved from 57.3% to 55.9%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K. ## Top manufacturing ERP in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Odoo appeared in all five answers. SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SAP S/4HANA was listed before Odoo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epicor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SAP S/4HANA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Acumatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Infor | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | NetSuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Dynamics 365 Business Central | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Odoo | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Rootstock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IQMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plex Systems | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about manufacturing ERP - Asked ChatGPT "Which manufacturing ERP should I use?": 1. Epicor, 2. Acumatica, 3. Microsoft Dynamics 365 Business Central, 4. NetSuite, 5. Odoo - Asked ChatGPT "What are the best manufacturing ERPs?": 1. Epicor, 2. SAP S/4HANA, 3. Infor, 4. NetSuite, 5. Acumatica, 6. Odoo, 7. Microsoft Dynamics 365 Business Central - Asked ChatGPT "What's the best manufacturing ERP for a factory?": 1. Epicor, 2. Microsoft Dynamics 365 Business Central, 3. Acumatica, 4. Odoo, 5. SAP S/4HANA, 6. Infor - Searched Google, AI Overview "manufacturing erp": 1. Epicor, 2. NetSuite, 3. Infor, 4. SAP S/4HANA, 5. Odoo - Searched Google, AI Overview "erp for manufacturers": 1. SAP S/4HANA, 2. Epicor, 3. Infor, 4. Acumatica, 5. Odoo Not named in any answer: Rootstock, IQMS and Plex Systems. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for manufacturing ERP worldwide in September 2026? - In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%. - In September 2026, Odoo lost share of searches among manufacturing ERP worldwide, from 56.9% to 55.9%. ## Month by month | Month | Odoo estimated searches | Odoo Share of Search | Odoo rank | SAP S/4HANA estimated searches | SAP S/4HANA Share of Search | SAP S/4HANA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 57.3% | 1 | 118K | 5.5% | 4 | | Nov 2025 | 1.2M | 61.4% | 1 | 113K | 5.7% | 3 | | Dec 2025 | 1.2M | 62.8% | 1 | 92.1K | 4.7% | 4 | | Jan 2026 | 1.2M | 60.4% | 1 | 113K | 5.6% | 4 | | Feb 2026 | 1.2M | 61.1% | 1 | 118K | 5.9% | 3 | | Mar 2026 | 1.2M | 60% | 1 | 118K | 5.8% | 4 | | Apr 2026 | 1.2M | 60.7% | 1 | 113K | 5.6% | 4 | | May 2026 | 1M | 56.7% | 1 | 113K | 6.4% | 3 | | Jun 2026 | 1M | 56.3% | 1 | 113K | 6.3% | 3 | | Jul 2026 | 1M | 56.8% | 1 | 113K | 6.4% | 3 | | Aug 2026 | 1M | 56.9% | 1 | 92.1K | 5.2% | 4 | | Sep 2026 | 1M | 55.9% | 1 | 113K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Odoo’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Odoo**: Measured on the search term “odoo”. - **SAP S/4HANA**: Measured on the search terms “s 4hana” and “sap s4hana”, summed into one figure. - [Odoo profile](/demand/global-en/brands/odoo) - [SAP S/4HANA profile](/demand/global-en/brands/sap-s4hana) - [All manufacturing ERP worldwide](/demand/global-en/categories/manufacturing-erp): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Odoo or SAP S/4HANA more popular in search? In September 2026, Odoo had more branded searches than SAP S/4HANA among manufacturing ERP worldwide. Odoo had about 1 million branded searches, while SAP S/4HANA had 113,000. Odoo made up 55.9% of all manufacturing ERP searches we track, and SAP S/4HANA accounted for 6.3%. ## Cite this page Brandwave. "Odoo vs SAP S/4HANA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/odoo-vs-sap-s4hana This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/odoo-vs-sap-s4hana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.