---
title: "OBS Studio vs Streamlabs: Which is more popular by branded search?"
description: "Which is more popular in search, OBS Studio or Streamlabs? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/obs-studio-vs-streamlabs"
publisher: "Brandwave"
---

# OBS Studio vs Streamlabs: Which is more popular by branded search?

Which is more popular in search, OBS Studio or Streamlabs? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OBS Studio and Streamlabs
- **Competitive set**: Live streaming software
- **Market**: Global
- **Month measured**: Aug 2026
- **OBS Studio Share of Search**: 70.7%
- **Streamlabs Share of Search**: 17.4%

## Which is more popular in search, OBS Studio or Streamlabs?

- In August 2026, OBS Studio had more branded searches than Streamlabs among live streaming software worldwide. OBS Studio was estimated to have 1.8M branded searches compared to Streamlabs’ 450K, and held a 70.7% Share of Search versus Streamlabs’ 17.4%.
- OBS Studio was ahead of Streamlabs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide moved from 72.5% to 70.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software worldwide moved from 17.8% to 17.4%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for live streaming software worldwide in August 2026?

- Estimated monthly branded searches for OBS Studio worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
- Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | Streamlabs estimated searches | Streamlabs Share of Search | Streamlabs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 72.5% | 1 | 550K | 17.8% | 2 |
| Nov 2025 | 2.7M | 78.6% | 1 | 450K | 12.9% | 2 |
| Dec 2025 | 2.7M | 79% | 1 | 450K | 13% | 2 |
| Jan 2026 | 4.1M | 83.1% | 1 | 550K | 11.2% | 2 |
| Feb 2026 | 2.2M | 75.4% | 1 | 450K | 15.1% | 2 |
| Mar 2026 | 2.2M | 74.3% | 1 | 450K | 14.9% | 2 |
| Apr 2026 | 2.7M | 77.9% | 1 | 450K | 12.8% | 2 |
| May 2026 | 2.2M | 75.4% | 1 | 450K | 15.1% | 2 |
| Jun 2026 | 3.4M | 82.1% | 1 | 450K | 11% | 2 |
| Jul 2026 | 1.8M | 70.7% | 1 | 450K | 17.4% | 2 |
| Aug 2026 | 1.8M | 70.7% | 1 | 450K | 17.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OBS Studio’s and Streamlabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OBS Studio**: Measured on the search term “obs”.
- **Streamlabs**: Measured on the search term “streamlabs”.

- [OBS Studio profile](/demand/global-en/brands/obs-studio)
- [Streamlabs profile](/demand/global-en/brands/streamlabs)
- [All live streaming software worldwide](/demand/global-en/categories/live-streaming-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OBS Studio or Streamlabs?

In August 2026, OBS Studio had more branded searches than Streamlabs among live streaming software worldwide. OBS Studio was estimated to have 1.8M branded searches compared to Streamlabs’ 450K, and held a 70.7% Share of Search versus Streamlabs’ 17.4%.

## Cite this page

Brandwave. "OBS Studio vs Streamlabs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/obs-studio-vs-streamlabs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/obs-studio-vs-streamlabs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.