---
title: "OANDA vs Wise: Which is searched more?"
description: "Is OANDA or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency converter software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oanda-vs-wise"
publisher: "Brandwave"
---

# OANDA vs Wise: Which is searched more?

Is OANDA or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency converter software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OANDA and Wise
- **Competitive set**: Currency converter software
- **Market**: Global
- **Month measured**: Sep 2026
- **OANDA Share of Search**: 40.9%
- **Wise Share of Search**: 32.2%

## Is OANDA or Wise more popular in search?

- In September 2026, OANDA had more branded searches than Wise among currency converter software worldwide. OANDA had about 450,000 branded searches, while Wise had 354,000. OANDA made up 40.9% of all currency converter software searches we track, and Wise accounted for 32.2%.
- OANDA was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software worldwide moved from 46% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency converter software worldwide moved from 29.3% to 32.2%, and its estimated monthly branded searches moved from 351K to 354K.

## Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. OANDA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wise was listed before OANDA in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Xe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wise | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| OANDA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| OFX | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about currency converter software

- Asked ChatGPT "Which currency converter software should I use?": 1. Xe, 2. Wise, 3. OANDA
- Asked ChatGPT "What are the best currency converter software options?": 1. Xe, 2. Wise, 3. OANDA
- Asked ChatGPT "What's the best currency converter software for international payments?": 1. Wise, 2. OFX, 3. Xe
- Searched Google, AI Overview "currency conversion tool": 1. Wise, 2. Xe, 3. OANDA
- Searched Google, AI Overview "best currency converter": 1. Xe, 2. Wise, 3. OANDA

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for currency converter software worldwide in September 2026?

- In September 2026, Wise lost share of searches among currency converter software worldwide, from 35.5% to 32.2%.
- In September 2026, OANDA lost share of searches among currency converter software worldwide, from 42% to 40.9%.

## Month by month

| Month | OANDA estimated searches | OANDA Share of Search | OANDA rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 46% | 1 | 351K | 29.3% | 2 |
| Nov 2025 | 450K | 41.2% | 1 | 347K | 31.8% | 2 |
| Dec 2025 | 450K | 40.2% | 1 | 375K | 33.5% | 2 |
| Jan 2026 | 550K | 44.7% | 1 | 384K | 31.3% | 2 |
| Feb 2026 | 450K | 41.7% | 1 | 334K | 31% | 2 |
| Mar 2026 | 550K | 45.5% | 1 | 365K | 30.1% | 2 |
| Apr 2026 | 450K | 41.1% | 1 | 359K | 32.8% | 2 |
| May 2026 | 450K | 41.3% | 1 | 353K | 32.4% | 2 |
| Jun 2026 | 450K | 41.7% | 1 | 333K | 30.9% | 2 |
| Jul 2026 | 450K | 41.1% | 1 | 350K | 32% | 2 |
| Aug 2026 | 450K | 42% | 1 | 381K | 35.5% | 2 |
| Sep 2026 | 450K | 40.9% | 1 | 354K | 32.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using OANDA’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OANDA**: Measured on the search term “oanda”.
- **Wise**: Measured on the search terms “send money wise”, “transfer wise app”, “TransferWise”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app”, “wise business”, “wise money transfer”, “wise remittance”, “wise transfer”, “wise transfer money” and “wise transferwise”, summed into one figure.

- [OANDA profile](/demand/global-en/brands/oanda)
- [Wise profile](/demand/global-en/brands/wise)
- [All currency converter software worldwide](/demand/global-en/categories/currency-converter-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is OANDA or Wise more popular in search?

In September 2026, OANDA had more branded searches than Wise among currency converter software worldwide. OANDA had about 450,000 branded searches, while Wise had 354,000. OANDA made up 40.9% of all currency converter software searches we track, and Wise accounted for 32.2%.

## Cite this page

Brandwave. "OANDA vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oanda-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oanda-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
