---
title: "Oakley vs Ray-Ban: Which is more popular by branded search?"
description: "Which is more popular in search, Oakley or Ray-Ban? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oakley-vs-ray-ban"
publisher: "Brandwave"
---

# Oakley vs Ray-Ban: Which is more popular by branded search?

Which is more popular in search, Oakley or Ray-Ban? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oakley and Ray-Ban
- **Competitive set**: Sunglass brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oakley Share of Search**: 19.5%
- **Ray-Ban Share of Search**: 29.2%

## Which is more popular in search, Oakley or Ray-Ban?

- In August 2026, Ray-Ban had more branded searches than Oakley among sunglass brands worldwide. Ray-Ban was estimated to have 2.7M branded searches compared to Oakley’s 1.8M, and held a 29.2% Share of Search versus Oakley’s 19.5%.
- Ray-Ban was ahead of Oakley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide moved from 16.6% to 19.5%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide moved from 20.2% to 29.2%, and its estimated monthly branded searches moved from 1.8M to 2.7M.

## How did search popularity change for sunglass brands worldwide in August 2026?

- In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
- In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.

## Month by month

| Month | Oakley estimated searches | Oakley Share of Search | Oakley rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 16.6% | 4 | 1.8M | 20.2% | 3 |
| Nov 2025 | 1.8M | 17.7% | 4 | 2.7M | 26.5% | 2 |
| Dec 2025 | 1.8M | 15.8% | 4 | 2.7M | 23.7% | 3 |
| Jan 2026 | 1.8M | 18.7% | 4 | 2.2M | 22.9% | 3 |
| Feb 2026 | 1.5M | 17.8% | 4 | 2.2M | 26.5% | 2 |
| Mar 2026 | 1.8M | 18.4% | 3 | 2.7M | 27.5% | 2 |
| Apr 2026 | 1.8M | 16.6% | 4 | 3.4M | 30.4% | 2 |
| May 2026 | 1.8M | 16.6% | 4 | 3.4M | 30.4% | 2 |
| Jun 2026 | 1.8M | 18.2% | 3 | 3.4M | 33.3% | 1 |
| Jul 2026 | 1.8M | 18.2% | 3 | 3.4M | 33.3% | 1 |
| Aug 2026 | 1.8M | 19.5% | 3 | 2.7M | 29.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oakley**: Measured on the search term “oakley”.
- **Ray-Ban**: Measured on the search term “ray ban”.

- [Oakley profile](/demand/global-en/brands/oakley)
- [Ray-Ban profile](/demand/global-en/brands/ray-ban)
- [All sunglass brands worldwide](/demand/global-en/categories/sunglass-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oakley or Ray-Ban?

In August 2026, Ray-Ban had more branded searches than Oakley among sunglass brands worldwide. Ray-Ban was estimated to have 2.7M branded searches compared to Oakley’s 1.8M, and held a 29.2% Share of Search versus Oakley’s 19.5%.

## Cite this page

Brandwave. "Oakley vs Ray-Ban: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oakley-vs-ray-ban

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oakley-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.