--- title: "NYX Professional Makeup vs rhode: Which is more popular?" description: "Is NYX Professional Makeup or rhode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rhode" publisher: "Brandwave" --- # NYX Professional Makeup vs rhode: Which is more popular? Is NYX Professional Makeup or rhode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NYX Professional Makeup and rhode - **Competitive set**: Lip gloss brands - **Market**: Global - **Month measured**: Oct 2026 - **NYX Professional Makeup Share of Search**: 14.3% - **rhode Share of Search**: 26% ## Is NYX Professional Makeup or rhode more popular in search? - In October 2026, rhode had more branded searches than NYX Professional Makeup among lip gloss brands worldwide. rhode had about 135,000 branded searches, while NYX Professional Makeup had 74,000. rhode made up 26% of all lip gloss brand searches we track, and NYX Professional Makeup accounted for 14.3%. - rhode was ahead of NYX Professional Makeup in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip gloss brands worldwide moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending October 2026, rhode’s share of searches among lip gloss brands worldwide moved from 26.2% to 26%, and its estimated monthly branded searches moved from 165K to 135K. ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup appeared in all five answers. rhode did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%. - NYX Professional Makeup’s share of searches among lip gloss brands worldwide has gained ground for 3 months in a row, from 11.5% to 14.3% in October 2026. ## How has branded search for NYX Professional Makeup and rhode changed worldwide over the last 12 months? | Month | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | rhode estimated searches | rhode Share of Search | rhode rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 11.8% | 3 | 165K | 26.2% | 1 | | Dec 2025 | 74K | 11.3% | 3 | 165K | 25.3% | 1 | | Jan 2026 | 60.5K | 12.8% | 3 | 110K | 23.2% | 1 | | Feb 2026 | 49.5K | 11.9% | 4 | 90.5K | 21.8% | 2 | | Mar 2026 | 60.5K | 14.1% | 3 | 90.5K | 21.2% | 1 | | Apr 2026 | 49.5K | 11.3% | 4 | 110K | 25% | 1 | | May 2026 | 49.5K | 11.9% | 4 | 90.5K | 21.7% | 1 | | Jun 2026 | 40.5K | 10.6% | 4 | 90.5K | 23.6% | 1 | | Jul 2026 | 49.5K | 11.5% | 4 | 90.5K | 21.1% | 1 | | Aug 2026 | 60.5K | 13.2% | 4 | 110K | 23.9% | 1 | | Sep 2026 | 60.5K | 13.9% | 4 | 110K | 25.2% | 1 | | Oct 2026 | 74K | 14.3% | 3 | 135K | 26% | 1 | ## How are NYX Professional Makeup’s and rhode’s branded searches counted? Brandwave collects information about searches that people make online using NYX Professional Makeup’s and rhode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NYX Professional Makeup**: Measured on the search term “nyx butter gloss”. - **rhode**: Measured on the search term “rhode lip gloss”. - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [rhode profile](/demand/global-en/brands/rhode) - [All lip gloss brands worldwide](/demand/global-en/categories/lip-gloss-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NYX Professional Makeup or rhode more popular in search? In October 2026, rhode had more branded searches than NYX Professional Makeup among lip gloss brands worldwide. rhode had about 135,000 branded searches, while NYX Professional Makeup had 74,000. rhode made up 26% of all lip gloss brand searches we track, and NYX Professional Makeup accounted for 14.3%. ## Cite this page Brandwave. "NYX Professional Makeup vs rhode: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rhode This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rhode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.