---
title: "NYX Professional Makeup vs Rare Beauty: Which is searched more?"
description: "Is NYX Professional Makeup or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rare-beauty"
publisher: "Brandwave"
---

# NYX Professional Makeup vs Rare Beauty: Which is searched more?

Is NYX Professional Makeup or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NYX Professional Makeup and Rare Beauty
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **NYX Professional Makeup Share of Search**: 6.8%
- **Rare Beauty Share of Search**: 6%

## Is NYX Professional Makeup or Rare Beauty more popular in search?

- In September 2026, NYX Professional Makeup had more branded searches than Rare Beauty among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Rare Beauty had 550,000. NYX Professional Makeup made up 6.8% of all makeup and cosmetics brand searches we track, and Rare Beauty accounted for 6%.
- The lead changed hands once in the 12 months ending September 2026: NYX Professional Makeup took it in January 2026.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 752K to 625K.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 823K to 550K.

## Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rare Beauty appeared in all five answers. NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rare Beauty was listed before NYX Professional Makeup in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| e.l.f. Cosmetics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rare Beauty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| MAC | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Charlotte Tilbury | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Fenty Beauty | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| NARS | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clinique | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| NYX Professional Makeup | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Makeup by Mario | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| L'Oréal Paris | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Estée Lauder | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarte | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Too Faced | 14th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hourglass | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Benefit Cosmetics | 16th | 1 of 3 | 0 of 2 | 1 of 5 |
| Essence | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ColourPop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kylie Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milk Makeup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CoverGirl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rimmel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revolution Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about makeup and cosmetics brands

- Asked ChatGPT "Which makeup and cosmetics brand should I buy?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. L'Oréal Paris, 4. Fenty Beauty, 5. Rare Beauty
- Asked ChatGPT "What are the best makeup and cosmetics brands?": 1. Charlotte Tilbury, 2. Fenty Beauty, 3. NARS, 4. MAC, 5. Rare Beauty, 6. e.l.f. Cosmetics, 7. Maybelline, 8. Estée Lauder, 9. Clinique, 10. Tarte, 11. Too Faced, 12. Benefit Cosmetics, 13. Makeup by Mario, 14. NYX Professional Makeup, 15. L'Oréal Paris
- Asked ChatGPT "What's the best makeup and cosmetics brand for everyday wear?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty, 4. Clinique, 5. NARS
- Searched Google, AI Overview "makeup brands": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. MAC, 5. Charlotte Tilbury, 6. Rare Beauty, 7. Fenty Beauty
- Searched Google, AI Overview "cosmetics brands": 1. MAC, 2. Charlotte Tilbury, 3. Rare Beauty, 4. Makeup by Mario, 5. Fenty Beauty, 6. Hourglass, 7. Essence

Not named in any answer: Huda Beauty, Morphe, Bobbi Brown, ColourPop, Revlon, Kylie Cosmetics, Kosas, Milk Makeup, CoverGirl, Rimmel and Revolution Beauty.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, NYX Professional Makeup lost share of searches among makeup and cosmetics brands worldwide, from 8% to 6.8%.
- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

## Month by month

| Month | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 752K | 6.5% | 7 | 823K | 7.2% | 6 |
| Nov 2025 | 1.1M | 5.6% | 6 | 1.2M | 6.3% | 5 |
| Dec 2025 | 915K | 6.7% | 7 | 1M | 7.3% | 6 |
| Jan 2026 | 912K | 7.9% | 4 | 823K | 7.1% | 7 |
| Feb 2026 | 748K | 7.8% | 5 | 673K | 7% | 7 |
| Mar 2026 | 752K | 7.2% | 5 | 673K | 6.5% | 7 |
| Apr 2026 | 748K | 8% | 5 | 673K | 7.2% | 7 |
| May 2026 | 748K | 7.5% | 5 | 550K | 5.5% | 8 |
| Jun 2026 | 746K | 8.6% | 4 | 450K | 5.2% | 7 |
| Jul 2026 | 748K | 8.1% | 4 | 673K | 7.3% | 7 |
| Aug 2026 | 748K | 8% | 5 | 550K | 5.9% | 7 |
| Sep 2026 | 625K | 6.8% | 6 | 550K | 6% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NYX Professional Makeup**: Measured on the search terms “nyx”, “nyx makeup” and “nyx professional makeup”, summed into one figure.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 28 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is NYX Professional Makeup or Rare Beauty more popular in search?

In September 2026, NYX Professional Makeup had more branded searches than Rare Beauty among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Rare Beauty had 550,000. NYX Professional Makeup made up 6.8% of all makeup and cosmetics brand searches we track, and Rare Beauty accounted for 6%.

## Cite this page

Brandwave. "NYX Professional Makeup vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nyx-professional-makeup-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.