--- title: "NYT Cooking vs Yummly: Which is searched more?" description: "Is NYT Cooking or Yummly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-yummly" publisher: "Brandwave" --- # NYT Cooking vs Yummly: Which is searched more? Is NYT Cooking or Yummly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NYT Cooking and Yummly - **Competitive set**: Recipe apps - **Market**: Global - **Month measured**: Sep 2026 - **NYT Cooking Share of Search**: 85.4% - **Yummly Share of Search**: 2.3% ## Is NYT Cooking or Yummly more popular in search? - In September 2026, NYT Cooking had more branded searches than Yummly among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Yummly had 6,600. NYT Cooking made up 85.4% of all recipe app searches we track, and Yummly accounted for 2.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Yummly took it in February 2026, NYT Cooking took it in April 2026. - Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide moved from 59.2% to 85.4%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Yummly’s share of searches among recipe apps worldwide moved from 32.5% to 2.3%, and its estimated monthly branded searches moved from 135K to 6.6K. ## Top recipe apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NYT Cooking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yummly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paprika | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung Food | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NYT Cooking | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AnyList | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mealime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yummly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BigOven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whisk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe apps - Asked ChatGPT "Which recipe app should I use?": 1. Paprika, 2. Samsung Food, 3. NYT Cooking - Asked ChatGPT "What are the best recipe apps?": 1. Paprika, 2. NYT Cooking, 3. Samsung Food, 4. AnyList - Asked ChatGPT "What's the best recipe app for home cooking?": 1. Paprika, 2. AnyList, 3. NYT Cooking, 4. Samsung Food - Searched Google, AI Overview "recipe apps": 1. Paprika, 2. Samsung Food - Searched Google, AI Overview "save recipes app": 1. Paprika Not named in any answer: Mealime, Yummly, BigOven and Whisk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for recipe apps worldwide in September 2026? - In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%. - Estimated monthly branded searches for Yummly worldwide fell 95.1% over 12 measured months, from 135K to 6.6K in September 2026. ## Month by month | Month | NYT Cooking estimated searches | NYT Cooking Share of Search | NYT Cooking rank | Yummly estimated searches | Yummly Share of Search | Yummly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 59.2% | 1 | 135K | 32.5% | 2 | | Nov 2025 | 301K | 60% | 1 | 165K | 32.9% | 2 | | Dec 2025 | 301K | 70.4% | 1 | 90.5K | 21.2% | 2 | | Jan 2026 | 301K | 58.8% | 1 | 165K | 32.2% | 2 | | Feb 2026 | 246K | 42.4% | 2 | 301K | 51.8% | 1 | | Mar 2026 | 246K | 41.8% | 2 | 301K | 51.2% | 1 | | Apr 2026 | 246K | 82.1% | 1 | 18.1K | 6% | 3 | | May 2026 | 201K | 83.4% | 1 | 8.1K | 3.4% | 4 | | Jun 2026 | 201K | 84.5% | 1 | 6.6K | 2.8% | 5 | | Jul 2026 | 201K | 84.5% | 1 | 6.6K | 2.8% | 5 | | Aug 2026 | 246K | 86.3% | 1 | 6.6K | 2.3% | 5 | | Sep 2026 | 246K | 85.4% | 1 | 6.6K | 2.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using NYT Cooking’s and Yummly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NYT Cooking**: Measured on the search term “nyt cooking”. - **Yummly**: Measured on the search term “yummly”. - [NYT Cooking profile](/demand/global-en/brands/nyt-cooking) - [Yummly profile](/demand/global-en/brands/yummly) - [All recipe apps worldwide](/demand/global-en/categories/recipe-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NYT Cooking or Yummly more popular in search? In September 2026, NYT Cooking had more branded searches than Yummly among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Yummly had 6,600. NYT Cooking made up 85.4% of all recipe app searches we track, and Yummly accounted for 2.3%. ## Cite this page Brandwave. "NYT Cooking vs Yummly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-yummly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-yummly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.