---
title: "NYT Cooking vs Whisk: Which is searched more?"
description: "Is NYT Cooking or Whisk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-whisk"
publisher: "Brandwave"
---

# NYT Cooking vs Whisk: Which is searched more?

Is NYT Cooking or Whisk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NYT Cooking and Whisk
- **Competitive set**: Recipe apps
- **Market**: Global
- **Month measured**: Sep 2026
- **NYT Cooking Share of Search**: 85.4%
- **Whisk Share of Search**: 0.17%

## Is NYT Cooking or Whisk more popular in search?

- In September 2026, NYT Cooking had more branded searches than Whisk among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Whisk had 480. NYT Cooking made up 85.4% of all recipe app searches we track, and Whisk accounted for 0.17%.
- NYT Cooking was ahead of Whisk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide moved from 59.2% to 85.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Whisk’s share of searches among recipe apps worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches held steady at 480.

## How did search popularity change for recipe apps worldwide in September 2026?

- In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%.

## Month by month

| Month | NYT Cooking estimated searches | NYT Cooking Share of Search | NYT Cooking rank | Whisk estimated searches | Whisk Share of Search | Whisk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 59.2% | 1 | 480 | 0.12% | 8 |
| Nov 2025 | 301K | 60% | 1 | 390 | 0.08% | 8 |
| Dec 2025 | 301K | 70.4% | 1 | 390 | 0.09% | 8 |
| Jan 2026 | 301K | 58.8% | 1 | 480 | 0.09% | 8 |
| Feb 2026 | 246K | 42.4% | 2 | 390 | 0.07% | 8 |
| Mar 2026 | 246K | 41.8% | 2 | 390 | 0.07% | 8 |
| Apr 2026 | 246K | 82.1% | 1 | 390 | 0.13% | 8 |
| May 2026 | 201K | 83.4% | 1 | 390 | 0.16% | 8 |
| Jun 2026 | 201K | 84.5% | 1 | 320 | 0.13% | 8 |
| Jul 2026 | 201K | 84.5% | 1 | 390 | 0.16% | 8 |
| Aug 2026 | 246K | 86.3% | 1 | 480 | 0.17% | 8 |
| Sep 2026 | 246K | 85.4% | 1 | 480 | 0.17% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using NYT Cooking’s and Whisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NYT Cooking**: Measured on the search term “nyt cooking”.
- **Whisk**: Measured on the search term “whisk recipe”.

- [NYT Cooking profile](/demand/global-en/brands/nyt-cooking)
- [Whisk profile](/demand/global-en/brands/whisk)
- [All recipe apps worldwide](/demand/global-en/categories/recipe-apps): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is NYT Cooking or Whisk more popular in search?

In September 2026, NYT Cooking had more branded searches than Whisk among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Whisk had 480. NYT Cooking made up 85.4% of all recipe app searches we track, and Whisk accounted for 0.17%.

## Cite this page

Brandwave. "NYT Cooking vs Whisk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-whisk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nyt-cooking-vs-whisk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.