--- title: "Nuuly vs Rent the Runway: Which is searched more?" description: "Is Nuuly or Rent the Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing rental services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nuuly-vs-rent-the-runway" publisher: "Brandwave" --- # Nuuly vs Rent the Runway: Which is searched more? Is Nuuly or Rent the Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing rental services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nuuly and Rent the Runway - **Competitive set**: Clothing rental services - **Market**: Global - **Month measured**: Sep 2026 - **Nuuly Share of Search**: 46.7% - **Rent the Runway Share of Search**: 38.2% ## Is Nuuly or Rent the Runway more popular in search? - In September 2026, Nuuly had more branded searches than Rent the Runway among clothing rental services worldwide. Nuuly had about 450,000 branded searches, while Rent the Runway had 368,000. Nuuly made up 46.7% of all clothing rental service searches we track, and Rent the Runway accounted for 38.2%. - Nuuly was ahead of Rent the Runway in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nuuly’s share of searches among clothing rental services worldwide moved from 47.2% to 46.7%, and its estimated monthly branded searches moved from 368K to 450K. - Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide moved from 38.6% to 38.2%, and its estimated monthly branded searches moved from 301K to 368K. ## Top clothing rental services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rent the Runway appeared in all five answers. Nuuly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rent the Runway was listed before Nuuly in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rent the Runway | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nuuly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | FashionPass | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Armoire | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tulerie | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | By Rotation | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HURR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothing rental services - Asked ChatGPT "Which clothing rental service should I use?": 1. Nuuly, 2. Rent the Runway, 3. FashionPass, 4. Armoire - Asked ChatGPT "What are the best clothing rental services?": 1. Nuuly, 2. Rent the Runway, 3. Armoire, 4. Tulerie - Asked ChatGPT "What's the best place to rent a designer dress for a wedding?": 1. Rent the Runway, 2. By Rotation, 3. Nuuly - Searched Google, AI Overview "clothing rental": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie - Searched Google, AI Overview "rent clothes": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie Not named in any answer: HURR. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for clothing rental services worldwide in September 2026? - Estimated monthly branded searches for Nuuly worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026. - Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Month by month | Month | Nuuly estimated searches | Nuuly Share of Search | Nuuly rank | Rent the Runway estimated searches | Rent the Runway Share of Search | Rent the Runway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 47.2% | 1 | 301K | 38.6% | 2 | | Nov 2025 | 368K | 45.3% | 1 | 301K | 37% | 2 | | Dec 2025 | 368K | 43.7% | 1 | 246K | 29.2% | 2 | | Jan 2026 | 450K | 49.1% | 1 | 368K | 40.2% | 2 | | Feb 2026 | 450K | 53% | 1 | 301K | 35.4% | 2 | | Mar 2026 | 550K | 52.2% | 1 | 368K | 34.9% | 2 | | Apr 2026 | 550K | 47.6% | 1 | 450K | 38.9% | 2 | | May 2026 | 450K | 46.1% | 1 | 368K | 37.7% | 2 | | Jun 2026 | 368K | 46% | 1 | 301K | 37.6% | 2 | | Jul 2026 | 368K | 43.7% | 1 | 301K | 35.8% | 2 | | Aug 2026 | 450K | 46.4% | 1 | 368K | 38% | 2 | | Sep 2026 | 450K | 46.7% | 1 | 368K | 38.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nuuly’s and Rent the Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nuuly**: Measured on the search term “nuuly”. - **Rent the Runway**: Measured on the search term “rent the runway”. - [Nuuly profile](/demand/global-en/brands/nuuly) - [Rent the Runway profile](/demand/global-en/brands/rent-the-runway) - [All clothing rental services worldwide](/demand/global-en/categories/clothing-rental-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nuuly or Rent the Runway more popular in search? In September 2026, Nuuly had more branded searches than Rent the Runway among clothing rental services worldwide. Nuuly had about 450,000 branded searches, while Rent the Runway had 368,000. Nuuly made up 46.7% of all clothing rental service searches we track, and Rent the Runway accounted for 38.2%. ## Cite this page Brandwave. "Nuuly vs Rent the Runway: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nuuly-vs-rent-the-runway This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nuuly-vs-rent-the-runway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.