--- title: "Nutrien vs Yates: Which is searched more?" description: "Is Nutrien or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nutrien-vs-yates" publisher: "Brandwave" --- # Nutrien vs Yates: Which is searched more? Is Nutrien or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nutrien and Yates - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Nutrien Share of Search**: 1.5% - **Yates Share of Search**: 0.59% ## Is Nutrien or Yates more popular in search? - In September 2026, Nutrien had more branded searches than Yates among fertiliser brands worldwide. Nutrien had about 1,090 branded searches, while Yates had 430. Nutrien made up 1.5% of all fertiliser brand searches we track, and Yates accounted for 0.59%. - Nutrien was ahead of Yates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nutrien’s share of searches among fertiliser brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 990 to 1.1K. - Across the 12 months ending September 2026, Yates’ share of searches among fertiliser brands worldwide moved from 0.57% to 0.59%, and its estimated monthly branded searches moved from 360 to 430. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Nutrien nor Yates showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Levington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jobe's Organics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: Yara, ICL, Levington, Nutrien, Haifa, Yates, Jobe's Organics and Westland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? - In September 2026, Yates rose from 12th to 10th among fertiliser brands worldwide. - Estimated monthly branded searches for Nutrien worldwide rose 10.1% over 12 measured months, from 990 to 1.1K in September 2026. ## Month by month | Month | Nutrien estimated searches | Nutrien Share of Search | Nutrien rank | Yates estimated searches | Yates Share of Search | Yates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 990 | 1.6% | 7 | 360 | 0.57% | 10 | | Nov 2025 | 680 | 1.5% | 8 | 310 | 0.66% | 10 | | Dec 2025 | 970 | 2.3% | 7 | 300 | 0.71% | 10 | | Jan 2026 | 1.2K | 2.1% | 7 | 300 | 0.54% | 10 | | Feb 2026 | 1.1K | 1.7% | 7 | 210 | 0.32% | 11 | | Mar 2026 | 2.7K | 2.1% | 8 | 200 | 0.16% | 12 | | Apr 2026 | 2.6K | 1.8% | 8 | 240 | 0.16% | 12 | | May 2026 | 2.1K | 1.3% | 8 | 190 | 0.12% | 12 | | Jun 2026 | 1.4K | 1.1% | 8 | 180 | 0.14% | 12 | | Jul 2026 | 1.7K | 1.6% | 8 | 190 | 0.17% | 12 | | Aug 2026 | 1.7K | 1.8% | 8 | 290 | 0.3% | 12 | | Sep 2026 | 1.1K | 1.5% | 8 | 430 | 0.59% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Nutrien’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nutrien**: Measured on the search terms “nutrien fertiliser” and “nutrien fertilizer”, summed into one figure. - **Yates**: Measured on the search terms “yates fertiliser” and “yates plant food”, summed into one figure. - [Nutrien profile](/demand/global-en/brands/nutrien) - [Yates profile](/demand/global-en/brands/yates) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nutrien or Yates more popular in search? In September 2026, Nutrien had more branded searches than Yates among fertiliser brands worldwide. Nutrien had about 1,090 branded searches, while Yates had 430. Nutrien made up 1.5% of all fertiliser brand searches we track, and Yates accounted for 0.59%. ## Cite this page Brandwave. "Nutrien vs Yates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nutrien-vs-yates This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nutrien-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.