--- title: "Nutramax vs Purina Pro Plan Veterinary Supplements: Which is searched more?" description: "Is Nutramax or Purina Pro Plan Veterinary Supplements more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nutramax-vs-purina-pro-plan-veterinary-supplements" publisher: "Brandwave" --- # Nutramax vs Purina Pro Plan Veterinary Supplements: Which is searched more? Is Nutramax or Purina Pro Plan Veterinary Supplements more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nutramax and Purina Pro Plan Veterinary Supplements - **Competitive set**: Pet supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Nutramax Share of Search**: 1% - **Purina Pro Plan Veterinary Supplements Share of Search**: 39% ## Is Nutramax or Purina Pro Plan Veterinary Supplements more popular in search? - In September 2026, Purina Pro Plan Veterinary Supplements had more branded searches than Nutramax among pet supplement brands worldwide. Purina Pro Plan Veterinary Supplements had about 89,200 branded searches, while Nutramax had 2,400. Purina Pro Plan Veterinary Supplements made up 39% of all pet supplement brand searches we track, and Nutramax accounted for 1%. - Purina Pro Plan Veterinary Supplements was ahead of Nutramax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nutramax’s share of searches among pet supplement brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide moved from 37.5% to 39%, and its estimated monthly branded searches moved from 85.2K to 89.2K. ## Top pet supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nutramax was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Purina Pro Plan Veterinary Supplements was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nutramax was listed before Purina Pro Plan Veterinary Supplements in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutramax | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Purina Pro Plan Veterinary Supplements | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nordic Naturals | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zesty Paws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | VetriScience | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | PetHonesty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NaturVet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VetIQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplement brands - Asked ChatGPT "Which pet supplement brand should I buy?": 1. Nordic Naturals, 2. Purina Pro Plan Veterinary Supplements, 3. Nutramax - Asked ChatGPT "What are the best pet supplement brands?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. Nordic Naturals, 4. Zesty Paws - Asked ChatGPT "What's the best pet supplement brand for supporting pet health?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. VetriScience, 4. Zesty Paws - Searched Google, AI Overview "dog joint supplement": 1. Nutramax, 2. VetriScience - Searched Google, AI Overview "pet health supplements": 1. Zesty Paws, 2. VetriScience Not named in any answer: PetHonesty, NaturVet and VetIQ. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet supplement brands worldwide in September 2026? - Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026. ## Month by month | Month | Nutramax estimated searches | Nutramax Share of Search | Nutramax rank | Purina Pro Plan Veterinary Supplements estimated searches | Purina Pro Plan Veterinary Supplements Share of Search | Purina Pro Plan Veterinary Supplements rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.1% | 8 | 85.2K | 37.5% | 2 | | Nov 2025 | 1.9K | 0.9% | 8 | 70.9K | 33.5% | 2 | | Dec 2025 | 1.9K | 0.91% | 7 | 73.3K | 34.9% | 2 | | Jan 2026 | 2.9K | 1.2% | 7 | 87.1K | 34.7% | 2 | | Feb 2026 | 2.4K | 1.2% | 7 | 70.9K | 34.5% | 2 | | Mar 2026 | 2.9K | 1.2% | 7 | 84.5K | 34% | 2 | | Apr 2026 | 2.4K | 0.97% | 7 | 84.5K | 34.1% | 2 | | May 2026 | 2.4K | 1.1% | 7 | 73.3K | 34% | 2 | | Jun 2026 | 2.9K | 1.3% | 7 | 73.6K | 34% | 2 | | Jul 2026 | 2.9K | 1.3% | 7 | 87K | 37.8% | 2 | | Aug 2026 | 2.9K | 1.3% | 7 | 89.4K | 38.6% | 2 | | Sep 2026 | 2.4K | 1% | 7 | 89.2K | 39% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nutramax’s and Purina Pro Plan Veterinary Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nutramax**: Measured on the search term “nutramax labs”. - **Purina Pro Plan Veterinary Supplements**: Measured on the search terms “fortiflora”, “purina fortiflora” and “purina pro plan veterinary supplements”, summed into one figure. - [Nutramax profile](/demand/global-en/brands/nutramax) - [Purina Pro Plan Veterinary Supplements profile](/demand/global-en/brands/purina-pro-plan-veterinary-supplements) - [All pet supplement brands worldwide](/demand/global-en/categories/pet-supplement-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nutramax or Purina Pro Plan Veterinary Supplements more popular in search? In September 2026, Purina Pro Plan Veterinary Supplements had more branded searches than Nutramax among pet supplement brands worldwide. Purina Pro Plan Veterinary Supplements had about 89,200 branded searches, while Nutramax had 2,400. Purina Pro Plan Veterinary Supplements made up 39% of all pet supplement brand searches we track, and Nutramax accounted for 1%. ## Cite this page Brandwave. "Nutramax vs Purina Pro Plan Veterinary Supplements: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nutramax-vs-purina-pro-plan-veterinary-supplements This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nutramax-vs-purina-pro-plan-veterinary-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.