---
title: "Nutella vs Rigoni di Asiago: Which is searched more?"
description: "Which is more popular in search, Nutella or Rigoni di Asiago? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nutella-vs-rigoni-di-asiago"
publisher: "Brandwave"
---

# Nutella vs Rigoni di Asiago: Which is searched more?

Which is more popular in search, Nutella or Rigoni di Asiago? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nutella and Rigoni di Asiago
- **Competitive set**: Chocolate spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Nutella Share of Search**: 38.9%
- **Rigoni di Asiago Share of Search**: 0.32%

## Which is more popular in search, Nutella or Rigoni di Asiago?

- In August 2026, Nutella had more branded searches than Rigoni di Asiago among chocolate spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Rigoni di Asiago’s 9.9K, and held a 38.9% Share of Search versus Rigoni di Asiago’s 0.32%.
- Nutella was ahead of Rigoni di Asiago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide moved from 35.6% to 38.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Rigoni di Asiago’s estimated Share of Search among chocolate spreads worldwide moved from 0.43% to 0.32%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

## How did search popularity change for chocolate spreads worldwide in August 2026?

- In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 38.9%.
- Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Month by month

| Month | Nutella estimated searches | Nutella Share of Search | Nutella rank | Rigoni di Asiago estimated searches | Rigoni di Asiago Share of Search | Rigoni di Asiago rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 35.6% | 1 | 14.8K | 0.43% | 6 |
| Nov 2025 | 1.2M | 27.4% | 2 | 12.1K | 0.27% | 6 |
| Dec 2025 | 1M | 25.8% | 2 | 12.1K | 0.31% | 6 |
| Jan 2026 | 1M | 31.9% | 1 | 12.1K | 0.39% | 6 |
| Feb 2026 | 1.5M | 43.4% | 1 | 12.1K | 0.35% | 6 |
| Mar 2026 | 1.2M | 32% | 2 | 14.8K | 0.39% | 6 |
| Apr 2026 | 1.2M | 34.8% | 1 | 9.9K | 0.28% | 6 |
| May 2026 | 1.2M | 40.8% | 1 | 12.1K | 0.4% | 6 |
| Jun 2026 | 1.2M | 40% | 1 | 9.9K | 0.32% | 6 |
| Jul 2026 | 1M | 37.3% | 1 | 9.9K | 0.37% | 6 |
| Aug 2026 | 1.2M | 38.9% | 1 | 9.9K | 0.32% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nutella’s and Rigoni di Asiago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nutella**: Measured on the search term “nutella”.
- **Rigoni di Asiago**: Measured on the search term “rigoni di asiago”.

- [Nutella profile](/demand/global-en/brands/nutella)
- [Rigoni di Asiago profile](/demand/global-en/brands/rigoni-di-asiago)
- [All chocolate spreads worldwide](/demand/global-en/categories/chocolate-spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nutella or Rigoni di Asiago?

In August 2026, Nutella had more branded searches than Rigoni di Asiago among chocolate spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Rigoni di Asiago’s 9.9K, and held a 38.9% Share of Search versus Rigoni di Asiago’s 0.32%.

## Cite this page

Brandwave. "Nutella vs Rigoni di Asiago: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nutella-vs-rigoni-di-asiago

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nutella-vs-rigoni-di-asiago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.