---
title: "Nutella vs Pic's: Which is searched more?"
description: "Which is more popular in search, Nutella or Pic's? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nutella-vs-pics"
publisher: "Brandwave"
---

# Nutella vs Pic's: Which is searched more?

Which is more popular in search, Nutella or Pic's? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nutella and Pic's
- **Competitive set**: Spread brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Nutella Share of Search**: 66.1%
- **Pic's Share of Search**: 1.2%

## Which is more popular in search, Nutella or Pic's?

- In September 2026, Nutella had more branded searches than Pic's among spread brands worldwide. Nutella was estimated to have 1.2M branded searches compared to Pic's’ 22K, and held a 66.1% Share of Search versus Pic's’ 1.2%.
- Nutella was ahead of Pic's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nutella’s estimated Share of Search among spread brands worldwide moved from 68.3% to 66.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Pic's’ estimated Share of Search among spread brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 19.8K to 22K.

## How did search popularity change for spread brands worldwide in September 2026?

- Nutella’s estimated Share of Search among spread brands worldwide has gained ground for 3 months in a row, from 53.9% to 66.1% in September 2026.
- Estimated monthly branded searches for Pic's worldwide rose 11.1% over 12 measured months, from 19.8K to 22K in September 2026.

## Month by month

| Month | Nutella estimated searches | Nutella Share of Search | Nutella rank | Pic's estimated searches | Pic's Share of Search | Pic's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 68.3% | 1 | 19.8K | 1.1% | 4 |
| Nov 2025 | 1M | 59.3% | 1 | 18K | 1.1% | 4 |
| Dec 2025 | 1M | 61.7% | 1 | 18K | 1.1% | 4 |
| Jan 2026 | 1M | 61.2% | 1 | 19.8K | 1.2% | 4 |
| Feb 2026 | 1.5M | 72.6% | 1 | 18K | 0.87% | 4 |
| Mar 2026 | 1.2M | 65.8% | 1 | 19.8K | 1.1% | 4 |
| Apr 2026 | 1.2M | 65.9% | 1 | 18K | 0.97% | 4 |
| May 2026 | 1.2M | 65.8% | 1 | 19.8K | 1.1% | 4 |
| Jun 2026 | 1.2M | 53.9% | 1 | 19.8K | 0.87% | 4 |
| Jul 2026 | 1M | 59.2% | 1 | 19.8K | 1.2% | 4 |
| Aug 2026 | 1.2M | 65.7% | 1 | 22K | 1.2% | 4 |
| Sep 2026 | 1.2M | 66.1% | 1 | 22K | 1.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nutella’s and Pic's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nutella**: Measured on the search term “nutella”.
- **Pic's**: Measured on the search terms “pic s” and “pic's peanut butter”, summed into one figure.

- [Nutella profile](/demand/global-en/brands/nutella)
- [Pic's profile](/demand/global-en/brands/pics)
- [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nutella or Pic's?

In September 2026, Nutella had more branded searches than Pic's among spread brands worldwide. Nutella was estimated to have 1.2M branded searches compared to Pic's’ 22K, and held a 66.1% Share of Search versus Pic's’ 1.2%.

## Cite this page

Brandwave. "Nutella vs Pic's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nutella-vs-pics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nutella-vs-pics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.