---
title: "Nutella vs Peanut Butter & Co: Which is more popular by branded search?"
description: "Which is more popular in search, Nutella or Peanut Butter & Co? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nutella-vs-peanut-butter-and-co"
publisher: "Brandwave"
---

# Nutella vs Peanut Butter & Co: Which is more popular by branded search?

Which is more popular in search, Nutella or Peanut Butter & Co? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nutella and Peanut Butter & Co
- **Competitive set**: Spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Nutella Share of Search**: 57%
- **Peanut Butter & Co Share of Search**: 0.21%

## Which is more popular in search, Nutella or Peanut Butter & Co?

- In August 2026, Nutella had more branded searches than Peanut Butter & Co among spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Peanut Butter & Co’s 4.4K, and held a 57% Share of Search versus Peanut Butter & Co’s 0.21%.
- Nutella was ahead of Peanut Butter & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among spreads worldwide moved from 58.9% to 57%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Peanut Butter & Co’s estimated Share of Search among spreads worldwide held steady at 0.21%, and its estimated monthly branded searches held steady at 4.4K.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.

## Month by month

| Month | Nutella estimated searches | Nutella Share of Search | Nutella rank | Peanut Butter & Co estimated searches | Peanut Butter & Co Share of Search | Peanut Butter & Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 58.9% | 1 | 4.4K | 0.21% | 5 |
| Nov 2025 | 1.2M | 57% | 1 | 4.4K | 0.21% | 5 |
| Dec 2025 | 1M | 54% | 1 | 3.6K | 0.19% | 5 |
| Jan 2026 | 1M | 53.6% | 1 | 4.4K | 0.24% | 5 |
| Feb 2026 | 1.5M | 66.6% | 1 | 4.4K | 0.2% | 5 |
| Mar 2026 | 1.2M | 58.5% | 1 | 4.4K | 0.21% | 5 |
| Apr 2026 | 1.2M | 57% | 1 | 5.4K | 0.25% | 5 |
| May 2026 | 1.2M | 55.3% | 1 | 4.4K | 0.2% | 5 |
| Jun 2026 | 1.2M | 47.8% | 1 | 6.6K | 0.26% | 5 |
| Jul 2026 | 1M | 52.1% | 1 | 4.4K | 0.23% | 5 |
| Aug 2026 | 1.2M | 57% | 1 | 4.4K | 0.21% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nutella’s and Peanut Butter & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nutella**: Measured on the search term “nutella”.
- **Peanut Butter & Co**: Measured on the search terms “peanut butter and co”, “peanut butter co” and “peanutbutterco”, summed into one figure.

- [Nutella profile](/demand/global-en/brands/nutella)
- [Peanut Butter & Co profile](/demand/global-en/brands/peanut-butter-and-co)
- [All spreads worldwide](/demand/global-en/categories/spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nutella or Peanut Butter & Co?

In August 2026, Nutella had more branded searches than Peanut Butter & Co among spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Peanut Butter & Co’s 4.4K, and held a 57% Share of Search versus Peanut Butter & Co’s 0.21%.

## Cite this page

Brandwave. "Nutella vs Peanut Butter & Co: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nutella-vs-peanut-butter-and-co

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nutella-vs-peanut-butter-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.