--- title: "Numi Organic Tea vs Tazo: Which is searched more?" description: "Is Numi Organic Tea or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-tazo" publisher: "Brandwave" --- # Numi Organic Tea vs Tazo: Which is searched more? Is Numi Organic Tea or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Numi Organic Tea and Tazo - **Competitive set**: Tea brands - **Market**: Global - **Month measured**: Sep 2026 - **Numi Organic Tea Share of Search**: 0.39% - **Tazo Share of Search**: 22.2% ## Is Numi Organic Tea or Tazo more popular in search? - In September 2026, Tazo had more branded searches than Numi Organic Tea among tea brands worldwide. Tazo had about 90,500 branded searches, while Numi Organic Tea had 1,600. Tazo made up 22.2% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%. - Tazo was ahead of Numi Organic Tea in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide moved from 4.2% to 0.39%, and its estimated monthly branded searches moved from 22.2K to 1.6K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide moved from 17.2% to 22.2%, and its estimated monthly branded searches held steady at 90.5K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Numi Organic Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Numi Organic Tea was listed before Tazo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harney & Sons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Numi Organic Tea | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bigelow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tazo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lipton | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tetley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dilmah | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bell Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy?": 1. Harney & Sons, 2. Twinings, 3. Numi Organic Tea, 4. Tazo - Asked ChatGPT "What are the best tea brands?": 1. Harney & Sons, 2. Twinings, 3. Tazo, 4. Numi Organic Tea, 5. Bigelow - Asked ChatGPT "What's the best tea brand for everyday drinking?": 1. Twinings, 2. Harney & Sons, 3. Numi Organic Tea, 4. Bigelow - Searched Google, AI Overview "tea brands": 1. Bigelow, 2. Twinings, 3. Lipton, 4. Harney & Sons, 5. Numi Organic Tea - Searched Google, AI Overview "green tea brands": named none of the brands we track Not named in any answer: Pukka, Tetley, Dilmah and Bell Tea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tea brands worldwide in September 2026? - Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026. ## Month by month | Month | Numi Organic Tea estimated searches | Numi Organic Tea Share of Search | Numi Organic Tea rank | Tazo estimated searches | Tazo Share of Search | Tazo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 4.2% | 8 | 90.5K | 17.2% | 3 | | Nov 2025 | 4.4K | 0.9% | 9 | 74K | 15.2% | 4 | | Dec 2025 | 8.1K | 1.6% | 9 | 74K | 14.6% | 4 | | Jan 2026 | 8.1K | 1.6% | 9 | 90.5K | 17.8% | 4 | | Feb 2026 | 4.4K | 1.1% | 9 | 74K | 18.2% | 4 | | Mar 2026 | 3.6K | 0.84% | 9 | 90.5K | 21.1% | 1 | | Apr 2026 | 4.4K | 1.1% | 9 | 90.5K | 22.5% | 1 | | May 2026 | 4.4K | 1% | 9 | 110K | 25.1% | 1 | | Jun 2026 | 3.6K | 0.93% | 9 | 90.5K | 23.4% | 1 | | Jul 2026 | 1.9K | 0.47% | 9 | 90.5K | 22.4% | 1 | | Aug 2026 | 1.6K | 0.39% | 9 | 90.5K | 22% | 1 | | Sep 2026 | 1.6K | 0.39% | 9 | 90.5K | 22.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Numi Organic Tea’s and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Numi Organic Tea**: Measured on the search term “numi organic tea”. - **Tazo**: Measured on the search term “tazo”. - [Numi Organic Tea profile](/demand/global-en/brands/numi-organic-tea) - [Tazo profile](/demand/global-en/brands/tazo) - [All tea brands worldwide](/demand/global-en/categories/tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Numi Organic Tea or Tazo more popular in search? In September 2026, Tazo had more branded searches than Numi Organic Tea among tea brands worldwide. Tazo had about 90,500 branded searches, while Numi Organic Tea had 1,600. Tazo made up 22.2% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%. ## Cite this page Brandwave. "Numi Organic Tea vs Tazo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-tazo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.