---
title: "Numi Organic Tea vs Pukka: Which is searched more?"
description: "Is Numi Organic Tea or Pukka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-pukka"
publisher: "Brandwave"
---

# Numi Organic Tea vs Pukka: Which is searched more?

Is Numi Organic Tea or Pukka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Numi Organic Tea and Pukka
- **Competitive set**: Tea brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Numi Organic Tea Share of Search**: 0.39%
- **Pukka Share of Search**: 5.4%

## Is Numi Organic Tea or Pukka more popular in search?

- In September 2026, Pukka had more branded searches than Numi Organic Tea among tea brands worldwide. Pukka had about 22,200 branded searches, while Numi Organic Tea had 1,600. Pukka made up 5.4% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%.
- Pukka was ahead of Numi Organic Tea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide moved from 4.2% to 0.39%, and its estimated monthly branded searches moved from 22.2K to 1.6K.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea brands worldwide moved from 6.3% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for tea brands worldwide in September 2026?

- In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.
- Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.

## Month by month

| Month | Numi Organic Tea estimated searches | Numi Organic Tea Share of Search | Numi Organic Tea rank | Pukka estimated searches | Pukka Share of Search | Pukka rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 4.2% | 8 | 33.1K | 6.3% | 6 |
| Nov 2025 | 4.4K | 0.9% | 9 | 33.1K | 6.8% | 6 |
| Dec 2025 | 8.1K | 1.6% | 9 | 40.5K | 8% | 5 |
| Jan 2026 | 8.1K | 1.6% | 9 | 40.5K | 8% | 5 |
| Feb 2026 | 4.4K | 1.1% | 9 | 27.1K | 6.7% | 5 |
| Mar 2026 | 3.6K | 0.84% | 9 | 27.1K | 6.3% | 6 |
| Apr 2026 | 4.4K | 1.1% | 9 | 22.2K | 5.5% | 6 |
| May 2026 | 4.4K | 1% | 9 | 22.2K | 5.1% | 7 |
| Jun 2026 | 3.6K | 0.93% | 9 | 18.1K | 4.7% | 7 |
| Jul 2026 | 1.9K | 0.47% | 9 | 18.1K | 4.5% | 7 |
| Aug 2026 | 1.6K | 0.39% | 9 | 22.2K | 5.4% | 7 |
| Sep 2026 | 1.6K | 0.39% | 9 | 22.2K | 5.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Numi Organic Tea’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Numi Organic Tea**: Measured on the search term “numi organic tea”.
- **Pukka**: Measured on the search term “pukka tea”.

- [Numi Organic Tea profile](/demand/global-en/brands/numi-organic-tea)
- [Pukka profile](/demand/global-en/brands/pukka)
- [All tea brands worldwide](/demand/global-en/categories/tea-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Numi Organic Tea or Pukka more popular in search?

In September 2026, Pukka had more branded searches than Numi Organic Tea among tea brands worldwide. Pukka had about 22,200 branded searches, while Numi Organic Tea had 1,600. Pukka made up 5.4% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%.

## Cite this page

Brandwave. "Numi Organic Tea vs Pukka: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-pukka

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/numi-organic-tea-vs-pukka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.