---
title: "Nuki vs Yale: Which is more popular by branded search?"
description: "Which is more popular in search, Nuki or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Smart lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nuki-vs-yale"
publisher: "Brandwave"
---

# Nuki vs Yale: Which is more popular by branded search?

Which is more popular in search, Nuki or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Smart lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nuki and Yale
- **Competitive set**: Smart lock brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nuki Share of Search**: 1.4%
- **Yale Share of Search**: 1.4%

## Which is more popular in search, Nuki or Yale?

- In August 2026, Nuki and Yale were level on Share of Search among smart lock brands worldwide, with an estimated 74K branded searches each, at 1.4% estimated Share of Search each.
- Nuki was ahead of Yale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nuki’s estimated Share of Search among smart lock brands worldwide moved from 4.1% to 1.4%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among smart lock brands worldwide moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for smart lock brands worldwide in August 2026?

- In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.
- In August 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

## Month by month

| Month | Nuki estimated searches | Nuki Share of Search | Nuki rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 4.1% | 3 | 60.5K | 3.3% | 4 |
| Nov 2025 | 90.5K | 4.3% | 3 | 60.5K | 2.9% | 4 |
| Dec 2025 | 60.5K | 3.1% | 3 | 60.5K | 3.1% | 4 |
| Jan 2026 | 74K | 4.1% | 3 | 60.5K | 3.3% | 4 |
| Feb 2026 | 60.5K | 4.1% | 3 | 49.5K | 3.3% | 4 |
| Mar 2026 | 74K | 4.5% | 3 | 60.5K | 3.7% | 4 |
| Apr 2026 | 60.5K | 3.6% | 3 | 60.5K | 3.6% | 4 |
| May 2026 | 74K | 4.2% | 3 | 60.5K | 3.4% | 4 |
| Jun 2026 | 60.5K | 3.1% | 3 | 60.5K | 3.1% | 4 |
| Jul 2026 | 60.5K | 2.1% | 3 | 60.5K | 2.1% | 4 |
| Aug 2026 | 74K | 1.4% | 3 | 74K | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nuki’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nuki**: Measured on the search term “nuki”.
- **Yale**: Measured on the search term “yale lock”.

- [Nuki profile](/demand/global-en/brands/nuki)
- [Yale profile](/demand/global-en/brands/yale)
- [All smart lock brands worldwide](/demand/global-en/categories/smart-lock-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nuki or Yale?

In August 2026, Nuki and Yale were level on Share of Search among smart lock brands worldwide, with an estimated 74K branded searches each, at 1.4% estimated Share of Search each.

## Cite this page

Brandwave. "Nuki vs Yale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nuki-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nuki-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.