--- title: "NRS vs Stearns: Which is searched more?" description: "Is NRS or Stearns more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Life jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nrs-vs-stearns" publisher: "Brandwave" --- # NRS vs Stearns: Which is searched more? Is NRS or Stearns more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Life jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRS and Stearns - **Competitive set**: Life jackets - **Market**: Global - **Month measured**: Sep 2026 - **NRS Share of Search**: 10% - **Stearns Share of Search**: 50.1% ## Is NRS or Stearns more popular in search? - In September 2026, Stearns had more branded searches than NRS among life jackets worldwide. Stearns had about 18,100 branded searches, while NRS had 3,600. Stearns made up 50.1% of all life jacket searches we track, and NRS accounted for 10%. - Stearns was ahead of NRS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRS’s share of searches among life jackets worldwide moved from 9.3% to 10%, and its estimated monthly branded searches moved from 2.4K to 3.6K. - Across the 12 months ending September 2026, Stearns’ share of searches among life jackets worldwide moved from 38.5% to 50.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K. ## Top life jackets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NRS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stearns was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stohlquist | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Onyx | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Astral | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mustang | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | NRS | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Stearns | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Crewsaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Baltic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about life jackets - Asked ChatGPT "Which life jacket brand should I buy?": 1. Onyx, 2. Astral, 3. Stohlquist - Asked ChatGPT "What are the best life jacket brands?": 1. Stohlquist, 2. Astral, 3. Mustang, 4. NRS, 5. Onyx, 6. Stearns - Asked ChatGPT "What's the best life jacket brand for boating safety?": 1. Stohlquist, 2. Mustang, 3. Onyx - Searched Google, AI Overview "life jackets": named none of the brands we track - Searched Google, AI Overview "adult life jacket": 1. NRS Not named in any answer: Crewsaver and Baltic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for life jackets worldwide in September 2026? - In September 2026, Stearns gained share of searches among life jackets worldwide, from 37% to 50.1%. - In September 2026, NRS lost share of searches among life jackets worldwide, from 13.5% to 10%. ## Month by month | Month | NRS estimated searches | NRS Share of Search | NRS rank | Stearns estimated searches | Stearns Share of Search | Stearns rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 9.3% | 4 | 9.9K | 38.5% | 1 | | Nov 2025 | 1.9K | 7.6% | 5 | 8.1K | 32.5% | 1 | | Dec 2025 | 1.9K | 7.3% | 4 | 9.9K | 37.9% | 1 | | Jan 2026 | 1.9K | 6.4% | 4 | 14.8K | 49.6% | 1 | | Feb 2026 | 1.9K | 5.4% | 5 | 18.1K | 51.9% | 1 | | Mar 2026 | 3.6K | 9.2% | 4 | 18.1K | 46.2% | 1 | | Apr 2026 | 3.6K | 6.5% | 5 | 22.2K | 39.9% | 1 | | May 2026 | 5.4K | 10.8% | 5 | 14.8K | 29.5% | 1 | | Jun 2026 | 8.1K | 19.5% | 2 | 9.9K | 23.9% | 1 | | Jul 2026 | 6.6K | 16.1% | 4 | 9.9K | 24.2% | 1 | | Aug 2026 | 5.4K | 13.5% | 4 | 14.8K | 37% | 1 | | Sep 2026 | 3.6K | 10% | 3 | 18.1K | 50.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NRS’s and Stearns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRS**: Measured on the search terms “nrs life jacket” and “nrs pfd”, summed into one figure. - **Stearns**: Measured on the search term “stearns”. - [NRS profile](/demand/global-en/brands/nrs) - [Stearns profile](/demand/global-en/brands/stearns) - [All life jackets worldwide](/demand/global-en/categories/life-jackets): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRS or Stearns more popular in search? In September 2026, Stearns had more branded searches than NRS among life jackets worldwide. Stearns had about 18,100 branded searches, while NRS had 3,600. Stearns made up 50.1% of all life jacket searches we track, and NRS accounted for 10%. ## Cite this page Brandwave. "NRS vs Stearns: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nrs-vs-stearns This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nrs-vs-stearns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.