--- title: "NRS vs Palm: Which is searched more?" description: "Is NRS or Palm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Buoyancy aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nrs-vs-palm-equipment" publisher: "Brandwave" --- # NRS vs Palm: Which is searched more? Is NRS or Palm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Buoyancy aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRS and Palm - **Competitive set**: Buoyancy aid brands - **Market**: Global - **Month measured**: Sep 2026 - **NRS Share of Search**: 2% - **Palm Share of Search**: 31.1% ## Is NRS or Palm more popular in search? - In September 2026, Palm had more branded searches than NRS among buoyancy aid brands worldwide. Palm had about 2,190 branded searches, while NRS had 140. Palm made up 31.1% of all buoyancy aid brand searches we track, and NRS accounted for 2%. - Palm was ahead of NRS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRS’s share of searches among buoyancy aid brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Palm’s share of searches among buoyancy aid brands worldwide moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 1.9K to 2.2K. ## Top buoyancy aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NRS appeared in all five answers. Palm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NRS was listed before Palm in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NRS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Astral | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Palm | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Crewsaver | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Baltic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about buoyancy aid brands - Asked ChatGPT "Which buoyancy aid brand should I buy?": 1. Astral, 2. NRS, 3. Palm - Asked ChatGPT "What are the best buoyancy aid brands?": 1. Palm, 2. Crewsaver, 3. NRS - Asked ChatGPT "What's the best buoyancy aid brand for a paddling trip?": 1. Astral, 2. NRS, 3. Palm - Searched Google, AI Overview "buoyancy aid for kayaking": 1. NRS - Searched Google, AI Overview "life jacket brands": 1. NRS, 2. Astral Not named in any answer: Baltic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for buoyancy aid brands worldwide in September 2026? - In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%. - In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%. ## Month by month | Month | NRS estimated searches | NRS Share of Search | NRS rank | Palm estimated searches | Palm Share of Search | Palm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 2.3% | 4 | 1.9K | 31.9% | 2 | | Nov 2025 | 70 | 1.3% | 5 | 1.7K | 31.1% | 2 | | Dec 2025 | 90 | 2.1% | 4 | 1.3K | 28.9% | 3 | | Jan 2026 | 90 | 1.9% | 4 | 1.3K | 27% | 3 | | Feb 2026 | 140 | 2.6% | 4 | 1.6K | 29.3% | 3 | | Mar 2026 | 170 | 2.4% | 4 | 2.1K | 28.8% | 2 | | Apr 2026 | 170 | 2.1% | 4 | 2.2K | 27.1% | 2 | | May 2026 | 170 | 1.7% | 5 | 2.5K | 24.1% | 2 | | Jun 2026 | 170 | 1.6% | 5 | 2.8K | 26.2% | 2 | | Jul 2026 | 170 | 1.4% | 5 | 2.9K | 24.1% | 2 | | Aug 2026 | 140 | 1.5% | 5 | 2.6K | 27.3% | 2 | | Sep 2026 | 140 | 2% | 5 | 2.2K | 31.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NRS’s and Palm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRS**: Measured on the search term “nrs gear”. - **Palm**: Measured on the search terms “palm buoyancy aid” and “palm equipment”, summed into one figure. - [NRS profile](/demand/global-en/brands/nrs) - [Palm profile](/demand/global-en/brands/palm-equipment) - [All buoyancy aid brands worldwide](/demand/global-en/categories/buoyancy-aid-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRS or Palm more popular in search? In September 2026, Palm had more branded searches than NRS among buoyancy aid brands worldwide. Palm had about 2,190 branded searches, while NRS had 140. Palm made up 31.1% of all buoyancy aid brand searches we track, and NRS accounted for 2%. ## Cite this page Brandwave. "NRS vs Palm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nrs-vs-palm-equipment This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nrs-vs-palm-equipment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.