--- title: "Now Foods vs Swisse: Which is searched more?" description: "Is Now Foods or Swisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/now-foods-vs-swisse" publisher: "Brandwave" --- # Now Foods vs Swisse: Which is searched more? Is Now Foods or Swisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Now Foods and Swisse - **Competitive set**: Vitamin brands - **Market**: Global - **Month measured**: Sep 2026 - **Now Foods Share of Search**: 2.2% - **Swisse Share of Search**: 1.8% ## Is Now Foods or Swisse more popular in search? - In September 2026, Now Foods had more branded searches than Swisse among vitamin brands worldwide. Now Foods had about 60,500 branded searches, while Swisse had 49,500. Now Foods made up 2.2% of all vitamin brand searches we track, and Swisse accounted for 1.8%. - Now Foods was ahead of Swisse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 49.5K. ## Top vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swisse did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Made | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thorne | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garden of Life | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Now Foods | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Solgar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swisse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Way | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin brands - Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne, 3. Now Foods - Asked ChatGPT "What are the best vitamin brands?": 1. Thorne, 2. Nature Made, 3. Garden of Life - Asked ChatGPT "What's the best vitamin brand for daily supplements?": 1. Nature Made, 2. Thorne - Searched Google, AI Overview "vitamin brands": 1. Nature Made, 2. Thorne, 3. Garden of Life, 4. Now Foods - Searched Google, AI Overview "daily vitamin supplements": named none of the brands we track Not named in any answer: Centrum, Blackmores, Solgar, Swisse and Nature's Way. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vitamin brands worldwide in September 2026? - Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026. ## Month by month | Month | Now Foods estimated searches | Now Foods Share of Search | Now Foods rank | Swisse estimated searches | Swisse Share of Search | Swisse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.6% | 4 | 49.5K | 1.8% | 7 | | Nov 2025 | 74K | 2.7% | 4 | 49.5K | 1.8% | 7 | | Dec 2025 | 74K | 2.7% | 4 | 40.5K | 1.5% | 7 | | Jan 2026 | 90.5K | 3.2% | 4 | 40.5K | 1.4% | 7 | | Feb 2026 | 74K | 2.7% | 4 | 40.5K | 1.5% | 7 | | Mar 2026 | 90.5K | 3.2% | 4 | 49.5K | 1.7% | 7 | | Apr 2026 | 90.5K | 3.2% | 4 | 40.5K | 1.4% | 7 | | May 2026 | 74K | 2.7% | 4 | 49.5K | 1.8% | 5 | | Jun 2026 | 74K | 2.7% | 4 | 40.5K | 1.5% | 6 | | Jul 2026 | 74K | 2.7% | 4 | 49.5K | 1.8% | 6 | | Aug 2026 | 74K | 2.7% | 4 | 49.5K | 1.8% | 6 | | Sep 2026 | 60.5K | 2.2% | 4 | 49.5K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Now Foods’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Now Foods**: Measured on the search term “now foods”. - **Swisse**: Measured on the search term “swisse”. - [Now Foods profile](/demand/global-en/brands/now-foods) - [Swisse profile](/demand/global-en/brands/swisse) - [All vitamin brands worldwide](/demand/global-en/categories/vitamin-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Now Foods or Swisse more popular in search? In September 2026, Now Foods had more branded searches than Swisse among vitamin brands worldwide. Now Foods had about 60,500 branded searches, while Swisse had 49,500. Now Foods made up 2.2% of all vitamin brand searches we track, and Swisse accounted for 1.8%. ## Cite this page Brandwave. "Now Foods vs Swisse: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/now-foods-vs-swisse This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/now-foods-vs-swisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.