--- title: "Novo vs Relay: Which is searched more?" description: "Is Novo or Relay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/novo-vs-relay-financial" publisher: "Brandwave" --- # Novo vs Relay: Which is searched more? Is Novo or Relay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Novo and Relay - **Competitive set**: Business banking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Novo Share of Search**: 36.5% - **Relay Share of Search**: 2.6% ## Is Novo or Relay more popular in search? - In September 2026, Novo had more branded searches than Relay among business banking platforms worldwide. Novo had about 378,000 branded searches, while Relay had 26,600. Novo made up 36.5% of all business banking platform searches we track, and Relay accounted for 2.6%. - Novo was ahead of Relay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Novo’s share of searches among business banking platforms worldwide moved from 40.5% to 36.5%, and its estimated monthly branded searches moved from 380K to 378K. - Across the 12 months ending September 2026, Relay’s share of searches among business banking platforms worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 26.6K. ## Top business banking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Relay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Novo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Relay was listed before Novo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluevine | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Relay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mercury | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Novo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Rho | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business banking platforms - Asked ChatGPT "Which business banking platform should I use?": 1. Mercury, 2. Bluevine, 3. Relay - Asked ChatGPT "What are the best business banking platforms?": 1. Bluevine, 2. Mercury, 3. Relay, 4. Novo - Asked ChatGPT "What's the best business banking platform for small business finances?": 1. Relay, 2. Bluevine, 3. Novo - Searched Google, AI Overview "small business banking": 1. Relay - Searched Google, AI Overview "online business bank": 1. Novo, 2. Bluevine Not named in any answer: Rho and Brex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business banking platforms worldwide in September 2026? - In September 2026, Novo lost share of searches among business banking platforms worldwide, from 41.4% to 36.5%. ## Month by month | Month | Novo estimated searches | Novo Share of Search | Novo rank | Relay estimated searches | Relay Share of Search | Relay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380K | 40.5% | 1 | 26.6K | 2.8% | 6 | | Nov 2025 | 378K | 37.9% | 1 | 22.5K | 2.3% | 6 | | Dec 2025 | 380K | 40.6% | 1 | 26.6K | 2.8% | 6 | | Jan 2026 | 380K | 34.4% | 1 | 27.6K | 2.5% | 6 | | Feb 2026 | 316K | 34.9% | 1 | 26.6K | 2.9% | 6 | | Mar 2026 | 383K | 35.5% | 1 | 33.7K | 3.1% | 6 | | Apr 2026 | 380K | 37.7% | 1 | 32.5K | 3.2% | 6 | | May 2026 | 380K | 39.1% | 1 | 32.5K | 3.3% | 6 | | Jun 2026 | 380K | 36.8% | 1 | 26.6K | 2.6% | 6 | | Jul 2026 | 378K | 39.2% | 1 | 26.6K | 2.8% | 6 | | Aug 2026 | 378K | 41.4% | 1 | 27.6K | 3% | 6 | | Sep 2026 | 378K | 36.5% | 1 | 26.6K | 2.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Novo’s and Relay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Novo**: Measured on the search terms “novo” and “novo banking”, summed into one figure. - **Relay**: Measured on the search terms “relay bank” and “relayfi”, summed into one figure. - [Novo profile](/demand/global-en/brands/novo) - [Relay profile](/demand/global-en/brands/relay-financial) - [All business banking platforms worldwide](/demand/global-en/categories/business-banking-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Novo or Relay more popular in search? In September 2026, Novo had more branded searches than Relay among business banking platforms worldwide. Novo had about 378,000 branded searches, while Relay had 26,600. Novo made up 36.5% of all business banking platform searches we track, and Relay accounted for 2.6%. ## Cite this page Brandwave. "Novo vs Relay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/novo-vs-relay-financial This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/novo-vs-relay-financial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.