---
title: "Notion vs Slab: Which is more popular by branded search?"
description: "Which is more popular in search, Notion or Slab? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/notion-vs-slab"
publisher: "Brandwave"
---

# Notion vs Slab: Which is more popular by branded search?

Which is more popular in search, Notion or Slab? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Notion and Slab
- **Competitive set**: Internal knowledge management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Notion Share of Search**: 31.1%
- **Slab Share of Search**: 0.03%

## Which is more popular in search, Notion or Slab?

- In August 2026, Notion had more branded searches than Slab among internal knowledge management platforms worldwide. Notion was estimated to have 318K branded searches compared to Slab’s 280, and held a 31.1% Share of Search versus Slab’s 0.03%.
- Notion was ahead of Slab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide moved from 29.6% to 31.1%, and its estimated monthly branded searches moved from 362K to 318K.
- Across the 11 months ending August 2026, Slab’s estimated Share of Search among internal knowledge management platforms worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 280.

## How did search popularity change for internal knowledge management platforms worldwide in August 2026?

- In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.

## Month by month

| Month | Notion estimated searches | Notion Share of Search | Notion rank | Slab estimated searches | Slab Share of Search | Slab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 362K | 29.6% | 2 | 280 | 0.02% | 5 |
| Nov 2025 | 317K | 31% | 2 | 250 | 0.02% | 5 |
| Dec 2025 | 280K | 28.4% | 2 | 280 | 0.03% | 5 |
| Jan 2026 | 363K | 29.6% | 2 | 280 | 0.02% | 5 |
| Feb 2026 | 343K | 32.7% | 2 | 280 | 0.03% | 5 |
| Mar 2026 | 418K | 32.8% | 2 | 320 | 0.03% | 5 |
| Apr 2026 | 398K | 36.1% | 2 | 280 | 0.03% | 5 |
| May 2026 | 343K | 32.8% | 2 | 280 | 0.03% | 5 |
| Jun 2026 | 327K | 27.5% | 2 | 260 | 0.02% | 5 |
| Jul 2026 | 282K | 28.7% | 2 | 300 | 0.03% | 5 |
| Aug 2026 | 318K | 31.1% | 2 | 280 | 0.03% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Notion’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure.
- **Slab**: Measured on the search terms “slab com” and “slab knowledge base”, summed into one figure.

- [Notion profile](/demand/global-en/brands/notion)
- [Slab profile](/demand/global-en/brands/slab)
- [All internal knowledge management platforms worldwide](/demand/global-en/categories/internal-knowledge-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Notion or Slab?

In August 2026, Notion had more branded searches than Slab among internal knowledge management platforms worldwide. Notion was estimated to have 318K branded searches compared to Slab’s 280, and held a 31.1% Share of Search versus Slab’s 0.03%.

## Cite this page

Brandwave. "Notion vs Slab: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/notion-vs-slab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/notion-vs-slab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.