---
title: "Notion vs SharePoint: Which is searched more?"
description: "Is Notion or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/notion-vs-sharepoint"
publisher: "Brandwave"
---

# Notion vs SharePoint: Which is searched more?

Is Notion or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Notion and SharePoint
- **Competitive set**: Internal knowledge management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Notion Share of Search**: 9.1%
- **SharePoint Share of Search**: 72.4%

## Is Notion or SharePoint more popular in search?

- In September 2026, SharePoint had more branded searches than Notion among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Notion had 422,000. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Notion accounted for 9.1%.
- SharePoint was ahead of Notion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms worldwide moved from 11.4% to 9.1%, and its estimated monthly branded searches moved from 467K to 422K.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms worldwide moved from 67.2% to 72.4%, and its estimated monthly branded searches moved from 2.7M to 3.4M.

## Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Notion and SharePoint showed up in all five answers. Notion was listed before SharePoint in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Confluence | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Guru | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| SharePoint | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Slab | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about internal knowledge management platforms

- Asked ChatGPT "Which internal knowledge management platform should I use?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint
- Asked ChatGPT "What are the best internal knowledge management platforms?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Slab, 6. Document360
- Asked ChatGPT "What's the best internal knowledge management platform for team knowledge sharing?": 1. Notion, 2. Confluence, 3. Guru, 4. Slab, 5. SharePoint
- Searched Google, AI Overview "knowledge base software": 1. Confluence, 2. Notion, 3. Document360, 4. Guru, 5. SharePoint
- Searched Google, AI Overview "internal knowledge management platform": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Document360

Not named in any answer: Nuclino.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for internal knowledge management platforms worldwide in September 2026?

- In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.
- In September 2026, Notion lost share of searches among internal knowledge management platforms worldwide, from 10.9% to 9.1%.

## Month by month

| Month | Notion estimated searches | Notion Share of Search | Notion rank | SharePoint estimated searches | SharePoint Share of Search | SharePoint rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 467K | 11.4% | 3 | 2.7M | 67.2% | 1 |
| Nov 2025 | 402K | 10.4% | 3 | 2.7M | 71% | 1 |
| Dec 2025 | 366K | 11% | 3 | 2.2M | 67.5% | 1 |
| Jan 2026 | 492K | 12% | 3 | 2.7M | 66.8% | 1 |
| Feb 2026 | 447K | 11.5% | 3 | 2.7M | 70.3% | 1 |
| Mar 2026 | 522K | 12.6% | 3 | 2.7M | 66.4% | 1 |
| Apr 2026 | 502K | 12.7% | 3 | 2.7M | 69.3% | 1 |
| May 2026 | 447K | 11.5% | 3 | 2.7M | 70.4% | 1 |
| Jun 2026 | 411K | 10.2% | 3 | 2.7M | 68.2% | 1 |
| Jul 2026 | 386K | 10.1% | 3 | 2.7M | 71.5% | 1 |
| Aug 2026 | 422K | 10.9% | 3 | 2.7M | 70.8% | 1 |
| Sep 2026 | 422K | 9.1% | 3 | 3.4M | 72.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Notion’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar” and “notion knowledge base”, summed into one figure.
- **SharePoint**: Measured on the search term “sharepoint”.

- [Notion profile](/demand/global-en/brands/notion)
- [SharePoint profile](/demand/global-en/brands/sharepoint)
- [All internal knowledge management platforms worldwide](/demand/global-en/categories/internal-knowledge-management-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Notion or SharePoint more popular in search?

In September 2026, SharePoint had more branded searches than Notion among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Notion had 422,000. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Notion accounted for 9.1%.

## Cite this page

Brandwave. "Notion vs SharePoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/notion-vs-sharepoint

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/notion-vs-sharepoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
