--- title: "Nothing New vs Thousand Fell: Which is searched more?" description: "Is Nothing New or Thousand Fell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-thousand-fell" publisher: "Brandwave" --- # Nothing New vs Thousand Fell: Which is searched more? Is Nothing New or Thousand Fell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nothing New and Thousand Fell - **Competitive set**: Sustainable sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **Nothing New Share of Search**: 4.3% - **Thousand Fell Share of Search**: 0.23% ## Is Nothing New or Thousand Fell more popular in search? - In September 2026, Nothing New had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. Nothing New had about 30,200 branded searches, while Thousand Fell had 1,600. Nothing New made up 4.3% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. - Nothing New was ahead of Thousand Fell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nothing New’s share of searches among sustainable sneaker brands worldwide moved from 2.5% to 4.3%, and its estimated monthly branded searches moved from 21.4K to 30.2K. - Across the 12 months ending September 2026, Thousand Fell’s share of searches among sustainable sneaker brands worldwide moved from 0.18% to 0.23%, and its estimated monthly branded searches held steady at 1.6K. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thousand Fell was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nothing New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thousand Fell was listed before Nothing New in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VEJA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CARIUMA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Thousand Fell | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Nothing New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Rothy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy?": 1. VEJA, 2. Allbirds, 3. CARIUMA - Asked ChatGPT "What are the best sustainable sneaker brands?": 1. VEJA, 2. Allbirds, 3. CARIUMA, 4. Thousand Fell - Asked ChatGPT "What's the best sustainable sneaker brand for everyday wear?": 1. Allbirds, 2. CARIUMA - Searched Google, AI Overview "eco friendly sneakers": 1. VEJA, 2. Nothing New, 3. Thousand Fell, 4. Allbirds - Searched Google, AI Overview "sustainable sneaker brands": 1. Allbirds, 2. Thousand Fell Not named in any answer: Rothy's and SAOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sustainable sneaker brands worldwide in September 2026? - Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026. ## Month by month | Month | Nothing New estimated searches | Nothing New Share of Search | Nothing New rank | Thousand Fell estimated searches | Thousand Fell Share of Search | Thousand Fell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.4K | 2.5% | 5 | 1.6K | 0.18% | 7 | | Nov 2025 | 18.6K | 1.9% | 5 | 1.6K | 0.16% | 7 | | Dec 2025 | 18.1K | 1.9% | 5 | 1.3K | 0.14% | 7 | | Jan 2026 | 17.9K | 2.5% | 5 | 1.6K | 0.22% | 7 | | Feb 2026 | 18.4K | 2.8% | 5 | 1K | 0.15% | 7 | | Mar 2026 | 22K | 2.3% | 5 | 1.6K | 0.17% | 7 | | Apr 2026 | 21.9K | 0.94% | 5 | 1.6K | 0.07% | 7 | | May 2026 | 21.9K | 2.3% | 5 | 1.6K | 0.17% | 7 | | Jun 2026 | 21.2K | 2.7% | 5 | 1.6K | 0.2% | 7 | | Jul 2026 | 24.8K | 3.7% | 4 | 1.3K | 0.2% | 7 | | Aug 2026 | 30.2K | 4.4% | 4 | 1.6K | 0.23% | 7 | | Sep 2026 | 30.2K | 4.3% | 4 | 1.6K | 0.23% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Nothing New’s and Thousand Fell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nothing New**: Measured on the search terms “nothing new”, “nothing new footwear”, “nothing new shoes” and “nothing new sneakers”, summed into one figure. - **Thousand Fell**: Measured on the search term “thousand fell”. - [Nothing New profile](/demand/global-en/brands/nothing-new) - [Thousand Fell profile](/demand/global-en/brands/thousand-fell) - [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nothing New or Thousand Fell more popular in search? In September 2026, Nothing New had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. Nothing New had about 30,200 branded searches, while Thousand Fell had 1,600. Nothing New made up 4.3% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. ## Cite this page Brandwave. "Nothing New vs Thousand Fell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-thousand-fell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-thousand-fell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.