---
title: "Nothing New vs Rothy's: Which is more popular by branded search?"
description: "Which is more popular in search, Nothing New or Rothy's? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-rothy-s"
publisher: "Brandwave"
---

# Nothing New vs Rothy's: Which is more popular by branded search?

Which is more popular in search, Nothing New or Rothy's? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nothing New and Rothy's
- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nothing New Share of Search**: 0.36%
- **Rothy's Share of Search**: 32.2%

## Which is more popular in search, Nothing New or Rothy's?

- In August 2026, Rothy's had more branded searches than Nothing New among sustainable sneaker brands worldwide. Rothy's was estimated to have 281K branded searches compared to Nothing New’s 3.1K, and held a 32.2% Share of Search versus Nothing New’s 0.36%.
- Rothy's was ahead of Nothing New in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 3.3K to 3.1K.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide moved from 28.9% to 32.2%, and its estimated monthly branded searches moved from 308K to 281K.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.

## Month by month

| Month | Nothing New estimated searches | Nothing New Share of Search | Nothing New rank | Rothy's estimated searches | Rothy's Share of Search | Rothy's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 0.31% | 4 | 308K | 28.9% | 2 |
| Nov 2025 | 3.8K | 0.31% | 4 | 363K | 29.5% | 2 |
| Dec 2025 | 3.3K | 0.3% | 4 | 352K | 31.7% | 2 |
| Jan 2026 | 3.1K | 0.36% | 4 | 199K | 22.8% | 3 |
| Feb 2026 | 3.7K | 0.45% | 4 | 199K | 24.3% | 3 |
| Mar 2026 | 3.9K | 0.34% | 4 | 309K | 26.2% | 2 |
| Apr 2026 | 3.8K | 0.13% | 4 | 394K | 13.5% | 2 |
| May 2026 | 3.8K | 0.32% | 5 | 394K | 32.9% | 2 |
| Jun 2026 | 3.1K | 0.32% | 5 | 263K | 27% | 2 |
| Jul 2026 | 2.6K | 0.31% | 5 | 228K | 26.7% | 3 |
| Aug 2026 | 3.1K | 0.36% | 5 | 281K | 32.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nothing New’s and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nothing New**: Measured on the search terms “nothing new footwear”, “nothing new shoes”, “nothing new sneakers” and “nothingnew com”, summed into one figure.
- **Rothy's**: Measured on the search terms “rothy s”, “rothy's footwear”, “rothy's sneakers” and “rothys com”, summed into one figure.

- [Nothing New profile](/demand/global-en/brands/nothing-new)
- [Rothy's profile](/demand/global-en/brands/rothy-s)
- [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nothing New or Rothy's?

In August 2026, Rothy's had more branded searches than Nothing New among sustainable sneaker brands worldwide. Rothy's was estimated to have 281K branded searches compared to Nothing New’s 3.1K, and held a 32.2% Share of Search versus Nothing New’s 0.36%.

## Cite this page

Brandwave. "Nothing New vs Rothy's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-rothy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nothing-new-vs-rothy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.