--- title: "Not Your Mother's vs TRESemmé: Which is more popular?" description: "Is Not Your Mother's or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-tresemme" publisher: "Brandwave" --- # Not Your Mother's vs TRESemmé: Which is more popular? Is Not Your Mother's or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Not Your Mother's and TRESemmé - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **Not Your Mother's Share of Search**: 3.5% - **TRESemmé Share of Search**: 17.7% ## Is Not Your Mother's or TRESemmé more popular in search? - In October 2026, TRESemmé had more branded searches than Not Your Mother's among heat protectant brands worldwide. TRESemmé had about 14,800 branded searches, while Not Your Mother's had 2,900. TRESemmé made up 17.7% of all heat protectant brand searches we track, and Not Your Mother's accounted for 3.5%. - TRESemmé was ahead of Not Your Mother's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Not Your Mother's’ share of searches among heat protectant brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide moved from 14.3% to 17.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TRESemmé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Not Your Mother's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches. ## How has branded search for Not Your Mother's and TRESemmé changed worldwide over the last 12 months? | Month | Not Your Mother's estimated searches | Not Your Mother's Share of Search | Not Your Mother's rank | TRESemmé estimated searches | TRESemmé Share of Search | TRESemmé rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 3.4% | 9 | 12.1K | 14.3% | 3 | | Dec 2025 | 2.9K | 3.3% | 10 | 12.1K | 14% | 3 | | Jan 2026 | 2.9K | 3.7% | 9 | 14.8K | 19.1% | 2 | | Feb 2026 | 2.4K | 3.7% | 8 | 12.1K | 18.8% | 2 | | Mar 2026 | 2.4K | 3.5% | 8 | 12.1K | 17.8% | 2 | | Apr 2026 | 2.4K | 3.8% | 8 | 12.1K | 19.4% | 2 | | May 2026 | 2.4K | 4.4% | 8 | 9.9K | 18.2% | 2 | | Jun 2026 | 1.9K | 3.8% | 9 | 9.9K | 19.8% | 1 | | Jul 2026 | 1.9K | 3.4% | 9 | 12.1K | 21.8% | 1 | | Aug 2026 | 2.9K | 4.6% | 9 | 12.1K | 19.1% | 2 | | Sep 2026 | 2.4K | 3.7% | 10 | 9.9K | 15.4% | 3 | | Oct 2026 | 2.9K | 3.5% | 10 | 14.8K | 17.7% | 2 | ## How are Not Your Mother's’ and TRESemmé’s branded searches counted? Brandwave collects information about searches that people make online using Not Your Mother's’ and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Not Your Mother's**: Measured on the search term “not your mothers heat protectant”. - **TRESemmé**: Measured on the search term “tresemme heat protectant”. - [Not Your Mother's profile](/demand/global-en/brands/not-your-mother-s) - [TRESemmé profile](/demand/global-en/brands/tresemme) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Not Your Mother's or TRESemmé more popular in search? In October 2026, TRESemmé had more branded searches than Not Your Mother's among heat protectant brands worldwide. TRESemmé had about 14,800 branded searches, while Not Your Mother's had 2,900. TRESemmé made up 17.7% of all heat protectant brand searches we track, and Not Your Mother's accounted for 3.5%. ## Cite this page Brandwave. "Not Your Mother's vs TRESemmé: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-tresemme This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-tresemme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.