--- title: "Not Your Mother's vs PATTERN Beauty: Which is more popular?" description: "Is Not Your Mother's or PATTERN Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-pattern-beauty" publisher: "Brandwave" --- # Not Your Mother's vs PATTERN Beauty: Which is more popular? Is Not Your Mother's or PATTERN Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Not Your Mother's and PATTERN Beauty - **Competitive set**: Curly hair product brands - **Market**: Global - **Month measured**: Oct 2026 - **Not Your Mother's Share of Search**: 9.2% - **PATTERN Beauty Share of Search**: 7.5% ## Is Not Your Mother's or PATTERN Beauty more popular in search? - In October 2026, Not Your Mother's had more branded searches than PATTERN Beauty among curly hair product brands worldwide. Not Your Mother's had about 33,100 branded searches, while PATTERN Beauty had 27,100. Not Your Mother's made up 9.2% of all curly hair product brand searches we track, and PATTERN Beauty accounted for 7.5%. - The lead changed hands 3 times in the 12 months ending October 2026: Not Your Mother's took it in May 2026, PATTERN Beauty took it in July 2026, Not Your Mother's took it in October 2026. - Across the 12 months ending October 2026, Not Your Mother's’ share of searches among curly hair product brands worldwide moved from 6% to 9.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide moved from 11% to 7.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K. ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Not Your Mother's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PATTERN Beauty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for curly hair product brands worldwide in October 2026? - In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%. - PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026. ## How has branded search for Not Your Mother's and PATTERN Beauty changed worldwide over the last 12 months? | Month | Not Your Mother's estimated searches | Not Your Mother's Share of Search | Not Your Mother's rank | PATTERN Beauty estimated searches | PATTERN Beauty Share of Search | PATTERN Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 27.1K | 6% | 7 | 49.5K | 11% | 5 | | Dec 2025 | 27.1K | 6.4% | 7 | 33.1K | 7.8% | 6 | | Jan 2026 | 27.1K | 7.1% | 6 | 27.1K | 7.1% | 7 | | Feb 2026 | 22.2K | 6% | 7 | 27.1K | 7.3% | 6 | | Mar 2026 | 27.1K | 6.5% | 7 | 33.1K | 7.9% | 6 | | Apr 2026 | 27.1K | 7.1% | 6 | 27.1K | 7.1% | 7 | | May 2026 | 27.1K | 6.9% | 6 | 22.2K | 5.7% | 7 | | Jun 2026 | 27.1K | 7.4% | 6 | 22.2K | 6.1% | 7 | | Jul 2026 | 27.1K | 7% | 7 | 40.5K | 10.5% | 5 | | Aug 2026 | 33.1K | 8.6% | 5 | 33.1K | 8.6% | 6 | | Sep 2026 | 27.1K | 7.7% | 5 | 27.1K | 7.7% | 6 | | Oct 2026 | 33.1K | 9.2% | 5 | 27.1K | 7.5% | 6 | ## How are Not Your Mother's’ and PATTERN Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Not Your Mother's’ and PATTERN Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Not Your Mother's**: Measured on the search term “not your mothers curl”. - **PATTERN Beauty**: Measured on the search term “pattern beauty”. - [Not Your Mother's profile](/demand/global-en/brands/not-your-mother-s) - [PATTERN Beauty profile](/demand/global-en/brands/pattern-beauty) - [All curly hair product brands worldwide](/demand/global-en/categories/curly-hair-product-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Not Your Mother's or PATTERN Beauty more popular in search? In October 2026, Not Your Mother's had more branded searches than PATTERN Beauty among curly hair product brands worldwide. Not Your Mother's had about 33,100 branded searches, while PATTERN Beauty had 27,100. Not Your Mother's made up 9.2% of all curly hair product brand searches we track, and PATTERN Beauty accounted for 7.5%. ## Cite this page Brandwave. "Not Your Mother's vs PATTERN Beauty: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-pattern-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/not-your-mother-s-vs-pattern-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.