---
title: "Norwegian Cruise Line vs Princess Cruises: Which is more popular by branded search?"
description: "Which is more popular in search, Norwegian Cruise Line or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/norwegian-cruise-line-vs-princess-cruises"
publisher: "Brandwave"
---

# Norwegian Cruise Line vs Princess Cruises: Which is more popular by branded search?

Which is more popular in search, Norwegian Cruise Line or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Norwegian Cruise Line and Princess Cruises
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Aug 2026
- **Norwegian Cruise Line Share of Search**: 13.2%
- **Princess Cruises Share of Search**: 0.29%

## Which is more popular in search, Norwegian Cruise Line or Princess Cruises?

- In August 2026, Norwegian Cruise Line had more branded searches than Princess Cruises among cruise lines worldwide. Norwegian Cruise Line was estimated to have 823K branded searches compared to Princess Cruises’ 18.1K, and held a 13.2% Share of Search versus Princess Cruises’ 0.29%.
- Norwegian Cruise Line was ahead of Princess Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide moved from 13.8% to 13.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide moved from 0.37% to 0.29%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
- Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Month by month

| Month | Norwegian Cruise Line estimated searches | Norwegian Cruise Line Share of Search | Norwegian Cruise Line rank | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 13.8% | 5 | 22.2K | 0.37% | 6 |
| Nov 2025 | 1M | 15.7% | 4 | 22.2K | 0.35% | 6 |
| Dec 2025 | 823K | 13.7% | 4 | 18.1K | 0.3% | 6 |
| Jan 2026 | 1.2M | 14.9% | 4 | 27.1K | 0.33% | 6 |
| Feb 2026 | 1M | 15.1% | 4 | 22.2K | 0.33% | 6 |
| Mar 2026 | 1M | 14.8% | 3 | 22.2K | 0.33% | 6 |
| Apr 2026 | 823K | 11.8% | 4 | 22.2K | 0.32% | 6 |
| May 2026 | 823K | 13.3% | 4 | 22.2K | 0.36% | 6 |
| Jun 2026 | 823K | 13.4% | 5 | 18.1K | 0.3% | 6 |
| Jul 2026 | 823K | 11.7% | 5 | 18.1K | 0.26% | 6 |
| Aug 2026 | 823K | 13.2% | 4 | 18.1K | 0.29% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Norwegian Cruise Line’s and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Norwegian Cruise Line**: Measured on the search term “norwegian cruise line”.
- **Princess Cruises**: Measured on the search term “princess com”.

- [Norwegian Cruise Line profile](/demand/global-en/brands/norwegian-cruise-line)
- [Princess Cruises profile](/demand/global-en/brands/princess-cruises)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Norwegian Cruise Line or Princess Cruises?

In August 2026, Norwegian Cruise Line had more branded searches than Princess Cruises among cruise lines worldwide. Norwegian Cruise Line was estimated to have 823K branded searches compared to Princess Cruises’ 18.1K, and held a 13.2% Share of Search versus Princess Cruises’ 0.29%.

## Cite this page

Brandwave. "Norwegian Cruise Line vs Princess Cruises: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/norwegian-cruise-line-vs-princess-cruises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/norwegian-cruise-line-vs-princess-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.