---
title: "Norton vs Sia: Which is more popular by branded search?"
description: "Which is more popular in search, Norton or Sia? Compare estimated monthly branded-search demand and Share of Search inside the Abrasive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/norton-vs-sia"
publisher: "Brandwave"
---

# Norton vs Sia: Which is more popular by branded search?

Which is more popular in search, Norton or Sia? Compare estimated monthly branded-search demand and Share of Search inside the Abrasive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Norton and Sia
- **Competitive set**: Abrasive brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Norton Share of Search**: 8%
- **Sia Share of Search**: 89.2%

## Which is more popular in search, Norton or Sia?

- In August 2026, Sia had more branded searches than Norton among abrasive brands worldwide. Sia was estimated to have 1.8M branded searches compared to Norton’s 165K, and held an 89.2% Share of Search versus Norton’s 8%.
- Sia was ahead of Norton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide moved from 87.2% to 89.2%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for abrasive brands worldwide in August 2026?

- In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%.
- Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Norton estimated searches | Norton Share of Search | Norton rank | Sia estimated searches | Sia Share of Search | Sia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 9.6% | 2 | 1.8M | 87.2% | 1 |
| Nov 2025 | 201K | 11.4% | 2 | 1.5M | 85% | 1 |
| Dec 2025 | 201K | 8.1% | 2 | 2.2M | 89.8% | 1 |
| Jan 2026 | 246K | 11.5% | 2 | 1.8M | 85.5% | 1 |
| Feb 2026 | 165K | 9.5% | 2 | 1.5M | 86.8% | 1 |
| Mar 2026 | 165K | 9.5% | 2 | 1.5M | 86.6% | 1 |
| Apr 2026 | 165K | 8% | 2 | 1.8M | 88.9% | 1 |
| May 2026 | 135K | 6.7% | 2 | 1.8M | 90.5% | 1 |
| Jun 2026 | 135K | 8% | 2 | 1.5M | 88.7% | 1 |
| Jul 2026 | 135K | 8% | 2 | 1.5M | 88.7% | 1 |
| Aug 2026 | 165K | 8% | 2 | 1.8M | 89.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Norton’s and Sia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Norton**: Measured on the search term “norton antivirus”.
- **Sia**: Measured on the search term “sia”.

- [Norton profile](/demand/global-en/brands/norton)
- [Sia profile](/demand/global-en/brands/sia)
- [All abrasive brands worldwide](/demand/global-en/categories/abrasive-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Norton or Sia?

In August 2026, Sia had more branded searches than Norton among abrasive brands worldwide. Sia was estimated to have 1.8M branded searches compared to Norton’s 165K, and held an 89.2% Share of Search versus Norton’s 8%.

## Cite this page

Brandwave. "Norton vs Sia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/norton-vs-sia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/norton-vs-sia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.