--- title: "Norton Rose Fulbright vs Wachtell, Lipton, Rosen & Katz: Which is searched more?" description: "Is Norton Rose Fulbright or Wachtell, Lipton, Rosen & Katz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/norton-rose-fulbright-vs-wachtell" publisher: "Brandwave" --- # Norton Rose Fulbright vs Wachtell, Lipton, Rosen & Katz: Which is searched more? Is Norton Rose Fulbright or Wachtell, Lipton, Rosen & Katz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Norton Rose Fulbright and Wachtell, Lipton, Rosen & Katz - **Competitive set**: Law firms - **Market**: Global - **Month measured**: Sep 2026 - **Norton Rose Fulbright Share of Search**: 11.1% - **Wachtell, Lipton, Rosen & Katz Share of Search**: 5% ## Is Norton Rose Fulbright or Wachtell, Lipton, Rosen & Katz more popular in search? - In September 2026, Norton Rose Fulbright had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Norton Rose Fulbright had about 60,500 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Norton Rose Fulbright made up 11.1% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. - Norton Rose Fulbright was ahead of Wachtell, Lipton, Rosen & Katz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Norton Rose Fulbright’s share of searches among law firms worldwide moved from 10.2% to 11.1%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Wachtell, Lipton, Rosen & Katz’s share of searches among law firms worldwide moved from 2.5% to 5%, and its estimated monthly branded searches moved from 14.8K to 27.1K. ## Top law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wachtell, Lipton, Rosen & Katz was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Norton Rose Fulbright did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | DLA Piper | 0 of 3 | 1 of 1 | 1 of 4 | | Baker McKenzie | 0 of 3 | 0 of 1 | 0 of 4 | | Kirkland & Ellis | 1 of 3 | 1 of 1 | 2 of 4 | | Linklaters | 0 of 3 | 0 of 1 | 0 of 4 | | Clifford Chance | 0 of 3 | 0 of 1 | 0 of 4 | | Norton Rose Fulbright | 0 of 3 | 0 of 1 | 0 of 4 | | Allen & Overy | 0 of 3 | 0 of 1 | 0 of 4 | | Wachtell, Lipton, Rosen & Katz | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about law firms - Asked ChatGPT "Which law firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best law firms?": 1. Kirkland & Ellis, 2. Wachtell, Lipton, Rosen & Katz - Asked ChatGPT "What's the best law firm for commercial legal work?": named none of the brands we track - Searched Google, AI Overview "law firms": 1. Wachtell, Lipton, Rosen & Katz, 2. Kirkland & Ellis, 3. DLA Piper Not named in any answer: Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright and Allen & Overy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for law firms worldwide in September 2026? - In September 2026, Norton Rose Fulbright rose from 7th to 6th among law firms worldwide. - Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026. ## Month by month | Month | Norton Rose Fulbright estimated searches | Norton Rose Fulbright Share of Search | Norton Rose Fulbright rank | Wachtell, Lipton, Rosen & Katz estimated searches | Wachtell, Lipton, Rosen & Katz Share of Search | Wachtell, Lipton, Rosen & Katz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 10.2% | 7 | 14.8K | 2.5% | 8 | | Nov 2025 | 60.5K | 11.6% | 6 | 14.8K | 2.8% | 8 | | Dec 2025 | 49.5K | 3.1% | 6 | 14.8K | 0.93% | 8 | | Jan 2026 | 60.5K | 10.9% | 6 | 18.1K | 3.3% | 8 | | Feb 2026 | 60.5K | 11.5% | 6 | 14.8K | 2.8% | 8 | | Mar 2026 | 60.5K | 11% | 6 | 14.8K | 2.7% | 8 | | Apr 2026 | 60.5K | 11.9% | 6 | 18.1K | 3.6% | 8 | | May 2026 | 60.5K | 12.6% | 5 | 22.2K | 4.6% | 8 | | Jun 2026 | 60.5K | 12.3% | 5 | 18.1K | 3.7% | 8 | | Jul 2026 | 60.5K | 12.7% | 5 | 33.1K | 6.9% | 8 | | Aug 2026 | 49.5K | 10.9% | 7 | 22.2K | 4.9% | 8 | | Sep 2026 | 60.5K | 11.1% | 6 | 27.1K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Norton Rose Fulbright’s and Wachtell, Lipton, Rosen & Katz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Norton Rose Fulbright**: Measured on the search term “norton rose fulbright”. - **Wachtell, Lipton, Rosen & Katz**: Measured on the search term “wachtell lipton”. - [Norton Rose Fulbright profile](/demand/global-en/brands/norton-rose-fulbright) - [Wachtell, Lipton, Rosen & Katz profile](/demand/global-en/brands/wachtell) - [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Norton Rose Fulbright or Wachtell, Lipton, Rosen & Katz more popular in search? In September 2026, Norton Rose Fulbright had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Norton Rose Fulbright had about 60,500 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Norton Rose Fulbright made up 11.1% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. ## Cite this page Brandwave. "Norton Rose Fulbright vs Wachtell, Lipton, Rosen & Katz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/norton-rose-fulbright-vs-wachtell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/norton-rose-fulbright-vs-wachtell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.