--- title: "Norton Abrasives vs Smith's: Which is searched more?" description: "Which is more popular in search, Norton Abrasives or Smith's? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-smith-s" publisher: "Brandwave" --- # Norton Abrasives vs Smith's: Which is searched more? Which is more popular in search, Norton Abrasives or Smith's? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Norton Abrasives and Smith's - **Competitive set**: Sharpening stone brands - **Market**: Global - **Month measured**: Sep 2026 - **Norton Abrasives Share of Search**: 39.8% - **Smith's Share of Search**: 40.8% ## Which is more popular in search, Norton Abrasives or Smith's? - In September 2026, Smith's had more branded searches than Norton Abrasives among sharpening stone brands worldwide. Smith's was estimated to have 7.1K branded searches compared to Norton Abrasives’ 6.9K, and held a 40.8% Share of Search versus Norton Abrasives’ 39.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Norton Abrasives took it in May 2026, Smith's took it in June 2026. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide moved from 25.6% to 39.8%, and its estimated monthly branded searches moved from 7.7K to 6.9K. - Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening stone brands worldwide moved from 35.2% to 40.8%, and its estimated monthly branded searches moved from 10.6K to 7.1K. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Norton Abrasives gained estimated Share of Search among sharpening stone brands worldwide, from 34.1% to 39.8%. - In September 2026, Smith's gained estimated Share of Search among sharpening stone brands worldwide, from 35.7% to 40.8%. ## Month by month | Month | Norton Abrasives estimated searches | Norton Abrasives Share of Search | Norton Abrasives rank | Smith's estimated searches | Smith's Share of Search | Smith's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.7K | 25.6% | 3 | 10.6K | 35.2% | 1 | | Nov 2025 | 7.2K | 22.3% | 3 | 10.8K | 33.4% | 1 | | Dec 2025 | 7.2K | 16.3% | 3 | 10.8K | 24.4% | 2 | | Jan 2026 | 8K | 24.1% | 3 | 10.8K | 32.5% | 1 | | Feb 2026 | 7.4K | 25.3% | 3 | 8.7K | 29.7% | 2 | | Mar 2026 | 8.3K | 21.4% | 3 | 10.5K | 27% | 2 | | Apr 2026 | 7.7K | 24.4% | 3 | 8.7K | 27.5% | 2 | | May 2026 | 9.9K | 36.1% | 1 | 8.6K | 31.3% | 2 | | Jun 2026 | 7.7K | 29.5% | 2 | 8.6K | 32.8% | 1 | | Jul 2026 | 7.7K | 28.9% | 2 | 10.5K | 39.4% | 1 | | Aug 2026 | 8.3K | 34.1% | 2 | 8.7K | 35.7% | 1 | | Sep 2026 | 6.9K | 39.8% | 2 | 7.1K | 40.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Norton Abrasives’ and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Norton Abrasives**: Measured on the search terms “norton abrasives”, “norton sandpaper”, “norton sharpening stone” and “norton whetstone”, summed into one figure. - **Smith's**: Measured on the search terms “smith s” and “smiths sharpener”, summed into one figure. - [Norton Abrasives profile](/demand/global-en/brands/norton-abrasives) - [Smith's profile](/demand/global-en/brands/smith-s) - [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Norton Abrasives or Smith's? In September 2026, Smith's had more branded searches than Norton Abrasives among sharpening stone brands worldwide. Smith's was estimated to have 7.1K branded searches compared to Norton Abrasives’ 6.9K, and held a 40.8% Share of Search versus Norton Abrasives’ 39.8%. ## Cite this page Brandwave. "Norton Abrasives vs Smith's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-smith-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-smith-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.