--- title: "Norton Abrasives vs Shun: Which is searched more?" description: "Which is more popular in search, Norton Abrasives or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-shun-knives" publisher: "Brandwave" --- # Norton Abrasives vs Shun: Which is searched more? Which is more popular in search, Norton Abrasives or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Norton Abrasives and Shun - **Competitive set**: Sharpening stone brands - **Market**: Global - **Month measured**: Sep 2026 - **Norton Abrasives Share of Search**: 39.8% - **Shun Share of Search**: 2.8% ## Which is more popular in search, Norton Abrasives or Shun? - In September 2026, Norton Abrasives had more branded searches than Shun among sharpening stone brands worldwide. Norton Abrasives was estimated to have 6.9K branded searches compared to Shun’s 480, and held a 39.8% Share of Search versus Shun’s 2.8%. - Norton Abrasives was ahead of Shun in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide moved from 25.6% to 39.8%, and its estimated monthly branded searches moved from 7.7K to 6.9K. - Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide moved from 8% to 2.8%, and its estimated monthly branded searches moved from 2.4K to 480. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Shun overtook Trend to rank 5th among sharpening stone brands worldwide, with 2.8% estimated Share of Search. - In September 2026, Norton Abrasives gained estimated Share of Search among sharpening stone brands worldwide, from 34.1% to 39.8%. ## Month by month | Month | Norton Abrasives estimated searches | Norton Abrasives Share of Search | Norton Abrasives rank | Shun estimated searches | Shun Share of Search | Shun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.7K | 25.6% | 3 | 2.4K | 8% | 4 | | Nov 2025 | 7.2K | 22.3% | 3 | 2.4K | 7.4% | 4 | | Dec 2025 | 7.2K | 16.3% | 3 | 5.4K | 12.2% | 4 | | Jan 2026 | 8K | 24.1% | 3 | 2.9K | 8.7% | 4 | | Feb 2026 | 7.4K | 25.3% | 3 | 1.9K | 6.5% | 4 | | Mar 2026 | 8.3K | 21.4% | 3 | 6.6K | 17% | 4 | | Apr 2026 | 7.7K | 24.4% | 3 | 1.9K | 6% | 4 | | May 2026 | 9.9K | 36.1% | 1 | 2.4K | 8.8% | 4 | | Jun 2026 | 7.7K | 29.5% | 2 | 4.4K | 16.8% | 3 | | Jul 2026 | 7.7K | 28.9% | 2 | 720 | 2.7% | 5 | | Aug 2026 | 8.3K | 34.1% | 2 | 480 | 2% | 6 | | Sep 2026 | 6.9K | 39.8% | 2 | 480 | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Norton Abrasives’ and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Norton Abrasives**: Measured on the search terms “norton abrasives”, “norton sandpaper”, “norton sharpening stone” and “norton whetstone”, summed into one figure. - **Shun**: Measured on the search term “kitchen knives shun”. - [Norton Abrasives profile](/demand/global-en/brands/norton-abrasives) - [Shun profile](/demand/global-en/brands/shun-knives) - [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Norton Abrasives or Shun? In September 2026, Norton Abrasives had more branded searches than Shun among sharpening stone brands worldwide. Norton Abrasives was estimated to have 6.9K branded searches compared to Shun’s 480, and held a 39.8% Share of Search versus Shun’s 2.8%. ## Cite this page Brandwave. "Norton Abrasives vs Shun: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-shun-knives This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/norton-abrasives-vs-shun-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.