--- title: "NorthShore vs TENA: Which is searched more?" description: "Is NorthShore or TENA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/northshore-care-vs-tena" publisher: "Brandwave" --- # NorthShore vs TENA: Which is searched more? Is NorthShore or TENA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NorthShore and TENA - **Competitive set**: Incontinence brands - **Market**: Global - **Month measured**: Sep 2026 - **NorthShore Share of Search**: 0.65% - **TENA Share of Search**: 37.3% ## Is NorthShore or TENA more popular in search? - In September 2026, TENA had more branded searches than NorthShore among incontinence brands worldwide. TENA had about 165,000 branded searches, while NorthShore had 2,900. TENA made up 37.3% of all incontinence brand searches we track, and NorthShore accounted for 0.65%. - TENA was ahead of NorthShore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NorthShore’s share of searches among incontinence brands worldwide moved from 0.75% to 0.65%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, TENA’s share of searches among incontinence brands worldwide moved from 41.9% to 37.3%, and its estimated monthly branded searches moved from 201K to 165K. ## Top incontinence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TENA appeared in all five answers. NorthShore was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TENA was listed before NorthShore in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depend | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Poise | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | TENA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NorthShore | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about incontinence brands - Asked ChatGPT "Which incontinence brand should I buy?": 1. Poise, 2. Depend, 3. TENA, 4. NorthShore - Asked ChatGPT "What are the best incontinence brands?": 1. TENA, 2. Depend, 3. NorthShore - Asked ChatGPT "What's the best incontinence brand for bladder leaks?": 1. Poise, 2. Depend, 3. TENA - Searched Google, AI Overview "bladder leak pads": 1. TENA, 2. Poise - Searched Google, AI Overview "incontinence underwear": 1. TENA, 2. Poise Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for incontinence brands worldwide in September 2026? - In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.3% of the searches. - In September 2026, TENA lost share of searches among incontinence brands worldwide, from 43.7% to 37.3%. - Estimated monthly branded searches for NorthShore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | NorthShore estimated searches | NorthShore Share of Search | NorthShore rank | TENA estimated searches | TENA Share of Search | TENA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.75% | 4 | 201K | 41.9% | 1 | | Nov 2025 | 3.6K | 0.75% | 4 | 201K | 41.9% | 1 | | Dec 2025 | 3.6K | 0.81% | 4 | 165K | 37.2% | 2 | | Jan 2026 | 3.6K | 0.72% | 4 | 165K | 33.1% | 3 | | Feb 2026 | 2.9K | 0.68% | 4 | 165K | 39% | 2 | | Mar 2026 | 3.6K | 0.81% | 4 | 165K | 37.2% | 2 | | Apr 2026 | 3.6K | 0.85% | 4 | 165K | 38.9% | 2 | | May 2026 | 2.9K | 0.68% | 4 | 165K | 39% | 2 | | Jun 2026 | 2.9K | 0.68% | 4 | 165K | 39% | 2 | | Jul 2026 | 3.6K | 0.85% | 4 | 165K | 38.9% | 2 | | Aug 2026 | 3.6K | 0.78% | 4 | 201K | 43.7% | 1 | | Sep 2026 | 2.9K | 0.65% | 4 | 165K | 37.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NorthShore’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NorthShore**: Measured on the search term “northshore care”. - **TENA**: Measured on the search term “tena”. - [NorthShore profile](/demand/global-en/brands/northshore-care) - [TENA profile](/demand/global-en/brands/tena) - [All incontinence brands worldwide](/demand/global-en/categories/incontinence-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NorthShore or TENA more popular in search? In September 2026, TENA had more branded searches than NorthShore among incontinence brands worldwide. TENA had about 165,000 branded searches, while NorthShore had 2,900. TENA made up 37.3% of all incontinence brand searches we track, and NorthShore accounted for 0.65%. ## Cite this page Brandwave. "NorthShore vs TENA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/northshore-care-vs-tena This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/northshore-care-vs-tena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.