--- title: "Nordstrom vs Old Navy: Which is searched more?" description: "Is Nordstrom or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordstrom-vs-old-navy" publisher: "Brandwave" --- # Nordstrom vs Old Navy: Which is searched more? Is Nordstrom or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nordstrom and Old Navy - **Competitive set**: Women's fashion retailers - **Market**: Global - **Month measured**: Sep 2026 - **Nordstrom Share of Search**: 6.5% - **Old Navy Share of Search**: 9.7% ## Is Nordstrom or Old Navy more popular in search? - In September 2026, Old Navy had more branded searches than Nordstrom among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Nordstrom had 6.1 million. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Nordstrom accounted for 6.5%. - Old Navy was ahead of Nordstrom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide moved from 6% to 6.5%, and its estimated monthly branded searches held steady at 6.1M. - Across the 12 months ending September 2026, Old Navy’s share of searches among women's fashion retailers worldwide moved from 10.9% to 9.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M. ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Old Navy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nordstrom was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nordstrom and Old Navy were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie - Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo - Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince - Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M Not named in any answer: Cotton On, Country Road, Seed Heritage and Max. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for women's fashion retailers worldwide in September 2026? - In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%. ## Month by month | Month | Nordstrom estimated searches | Nordstrom Share of Search | Nordstrom rank | Old Navy estimated searches | Old Navy Share of Search | Old Navy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 6% | 5 | 11.1M | 10.9% | 4 | | Nov 2025 | 7.5M | 6% | 6 | 13.6M | 10.9% | 4 | | Dec 2025 | 9.1M | 7.6% | 5 | 13.6M | 11.4% | 4 | | Jan 2026 | 6.1M | 6.5% | 5 | 7.5M | 7.9% | 4 | | Feb 2026 | 5M | 6.6% | 5 | 7.5M | 9.8% | 4 | | Mar 2026 | 6.1M | 6.4% | 5 | 11.1M | 11.7% | 4 | | Apr 2026 | 6.1M | 6.6% | 5 | 9.1M | 9.8% | 4 | | May 2026 | 6.1M | 6.2% | 5 | 11.1M | 11.2% | 4 | | Jun 2026 | 5M | 5.4% | 5 | 9.1M | 9.9% | 4 | | Jul 2026 | 7.5M | 8% | 5 | 11.1M | 11.9% | 3 | | Aug 2026 | 6.1M | 6.4% | 5 | 11.1M | 11.7% | 4 | | Sep 2026 | 6.1M | 6.5% | 5 | 9.1M | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nordstrom’s and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nordstrom**: Measured on the search term “nordstrom”. - **Old Navy**: Measured on the search term “old navy”. - [Nordstrom profile](/demand/global-en/brands/nordstrom) - [Old Navy profile](/demand/global-en/brands/old-navy) - [All women's fashion retailers worldwide](/demand/global-en/categories/womens-fashion-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nordstrom or Old Navy more popular in search? In September 2026, Old Navy had more branded searches than Nordstrom among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Nordstrom had 6.1 million. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Nordstrom accounted for 6.5%. ## Cite this page Brandwave. "Nordstrom vs Old Navy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordstrom-vs-old-navy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordstrom-vs-old-navy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.