--- title: "NordPass vs Zoho Vault: Which is searched more?" description: "Is NordPass or Zoho Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordpass-vs-zoho-vault" publisher: "Brandwave" --- # NordPass vs Zoho Vault: Which is searched more? Is NordPass or Zoho Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordPass and Zoho Vault - **Competitive set**: Business password managers - **Market**: Global - **Month measured**: Sep 2026 - **NordPass Share of Search**: 2% - **Zoho Vault Share of Search**: 1.1% ## Is NordPass or Zoho Vault more popular in search? - In September 2026, NordPass had more branded searches than Zoho Vault among business password managers worldwide. NordPass had about 61,500 branded searches, while Zoho Vault had 33,100. NordPass made up 2% of all business password manager searches we track, and Zoho Vault accounted for 1.1%. - NordPass was ahead of Zoho Vault in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K. - Across the 12 months ending September 2026, Zoho Vault’s share of searches among business password managers worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 33.1K. ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho Vault did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%. ## Month by month | Month | NordPass estimated searches | NordPass Share of Search | NordPass rank | Zoho Vault estimated searches | Zoho Vault Share of Search | Zoho Vault rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 137K | 5.5% | 5 | 33.1K | 1.3% | 9 | | Nov 2025 | 111K | 4.3% | 6 | 33.1K | 1.3% | 9 | | Dec 2025 | 111K | 4.7% | 5 | 27.1K | 1.1% | 10 | | Jan 2026 | 111K | 4.3% | 6 | 33.1K | 1.3% | 9 | | Feb 2026 | 111K | 4.6% | 6 | 33.1K | 1.4% | 8 | | Mar 2026 | 111K | 4.3% | 6 | 33.1K | 1.3% | 10 | | Apr 2026 | 91.4K | 3.6% | 6 | 33.1K | 1.3% | 9 | | May 2026 | 91.5K | 3.6% | 6 | 33.1K | 1.3% | 8 | | Jun 2026 | 91.5K | 3.6% | 6 | 33.1K | 1.3% | 8 | | Jul 2026 | 91.8K | 3.8% | 6 | 33.1K | 1.4% | 9 | | Aug 2026 | 91.8K | 3.6% | 6 | 33.1K | 1.3% | 8 | | Sep 2026 | 61.5K | 2% | 7 | 33.1K | 1.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NordPass’ and Zoho Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordPass**: Measured on the search terms “nordpass” and “nordpass app”, summed into one figure. - **Zoho Vault**: Measured on the search term “zoho vault”. - [NordPass profile](/demand/global-en/brands/nordpass) - [Zoho Vault profile](/demand/global-en/brands/zoho-vault) - [All business password managers worldwide](/demand/global-en/categories/business-password-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordPass or Zoho Vault more popular in search? In September 2026, NordPass had more branded searches than Zoho Vault among business password managers worldwide. NordPass had about 61,500 branded searches, while Zoho Vault had 33,100. NordPass made up 2% of all business password manager searches we track, and Zoho Vault accounted for 1.1%. ## Cite this page Brandwave. "NordPass vs Zoho Vault: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordpass-vs-zoho-vault This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordpass-vs-zoho-vault. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.