--- title: "NordPass vs RoboForm: Which is searched more?" description: "Is NordPass or RoboForm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordpass-vs-roboform" publisher: "Brandwave" --- # NordPass vs RoboForm: Which is searched more? Is NordPass or RoboForm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordPass and RoboForm - **Competitive set**: Business password managers - **Market**: Global - **Month measured**: Sep 2026 - **NordPass Share of Search**: 2% - **RoboForm Share of Search**: 2.4% ## Is NordPass or RoboForm more popular in search? - In September 2026, RoboForm had more branded searches than NordPass among business password managers worldwide. RoboForm had about 74,000 branded searches, while NordPass had 61,500. RoboForm made up 2.4% of all business password manager searches we track, and NordPass accounted for 2%. - The lead changed hands once in the 12 months ending September 2026: RoboForm took it in September 2026. - Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K. - Across the 12 months ending September 2026, RoboForm’s share of searches among business password managers worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RoboForm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NordPass was listed before RoboForm in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%. - RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026. ## Month by month | Month | NordPass estimated searches | NordPass Share of Search | NordPass rank | RoboForm estimated searches | RoboForm Share of Search | RoboForm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 137K | 5.5% | 5 | 49.5K | 2% | 7 | | Nov 2025 | 111K | 4.3% | 6 | 49.5K | 1.9% | 7 | | Dec 2025 | 111K | 4.7% | 5 | 49.5K | 2.1% | 7 | | Jan 2026 | 111K | 4.3% | 6 | 49.5K | 1.9% | 7 | | Feb 2026 | 111K | 4.6% | 6 | 33.1K | 1.4% | 7 | | Mar 2026 | 111K | 4.3% | 6 | 40.5K | 1.6% | 8 | | Apr 2026 | 91.4K | 3.6% | 6 | 27.1K | 1.1% | 10 | | May 2026 | 91.5K | 3.6% | 6 | 33.1K | 1.3% | 7 | | Jun 2026 | 91.5K | 3.6% | 6 | 40.5K | 1.6% | 7 | | Jul 2026 | 91.8K | 3.8% | 6 | 40.5K | 1.7% | 7 | | Aug 2026 | 91.8K | 3.6% | 6 | 49.5K | 1.9% | 7 | | Sep 2026 | 61.5K | 2% | 7 | 74K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NordPass’ and RoboForm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordPass**: Measured on the search terms “nordpass” and “nordpass app”, summed into one figure. - **RoboForm**: Measured on the search term “roboform”. - [NordPass profile](/demand/global-en/brands/nordpass) - [RoboForm profile](/demand/global-en/brands/roboform) - [All business password managers worldwide](/demand/global-en/categories/business-password-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordPass or RoboForm more popular in search? In September 2026, RoboForm had more branded searches than NordPass among business password managers worldwide. RoboForm had about 74,000 branded searches, while NordPass had 61,500. RoboForm made up 2.4% of all business password manager searches we track, and NordPass accounted for 2%. ## Cite this page Brandwave. "NordPass vs RoboForm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordpass-vs-roboform This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordpass-vs-roboform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.