--- title: "NordPass vs Proton Pass: Which is searched more?" description: "Is NordPass or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordpass-vs-proton-pass" publisher: "Brandwave" --- # NordPass vs Proton Pass: Which is searched more? Is NordPass or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordPass and Proton Pass - **Competitive set**: Business password managers - **Market**: Global - **Month measured**: Sep 2026 - **NordPass Share of Search**: 2% - **Proton Pass Share of Search**: 5.3% ## Is NordPass or Proton Pass more popular in search? - In September 2026, Proton Pass had more branded searches than NordPass among business password managers worldwide. Proton Pass had about 165,000 branded searches, while NordPass had 61,500. Proton Pass made up 5.3% of all business password manager searches we track, and NordPass accounted for 2%. - The lead changed hands 3 times in the 12 months ending September 2026: Proton Pass took it in November 2025, NordPass took it in December 2025, Proton Pass took it in January 2026. - Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K. - Across the 12 months ending September 2026, Proton Pass’ share of searches among business password managers worldwide moved from 5.5% to 5.3%, and its estimated monthly branded searches moved from 135K to 165K. ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Proton Pass was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NordPass was listed before Proton Pass in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%. - In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.3%. ## Month by month | Month | NordPass estimated searches | NordPass Share of Search | NordPass rank | Proton Pass estimated searches | Proton Pass Share of Search | Proton Pass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 137K | 5.5% | 5 | 135K | 5.5% | 6 | | Nov 2025 | 111K | 4.3% | 6 | 135K | 5.2% | 5 | | Dec 2025 | 111K | 4.7% | 5 | 110K | 4.6% | 6 | | Jan 2026 | 111K | 4.3% | 6 | 135K | 5.2% | 5 | | Feb 2026 | 111K | 4.6% | 6 | 135K | 5.6% | 5 | | Mar 2026 | 111K | 4.3% | 6 | 165K | 6.4% | 5 | | Apr 2026 | 91.4K | 3.6% | 6 | 165K | 6.5% | 5 | | May 2026 | 91.5K | 3.6% | 6 | 165K | 6.6% | 5 | | Jun 2026 | 91.5K | 3.6% | 6 | 135K | 5.4% | 5 | | Jul 2026 | 91.8K | 3.8% | 6 | 165K | 6.8% | 4 | | Aug 2026 | 91.8K | 3.6% | 6 | 165K | 6.4% | 5 | | Sep 2026 | 61.5K | 2% | 7 | 165K | 5.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using NordPass’ and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordPass**: Measured on the search terms “nordpass” and “nordpass app”, summed into one figure. - **Proton Pass**: Measured on the search term “proton pass”. - [NordPass profile](/demand/global-en/brands/nordpass) - [Proton Pass profile](/demand/global-en/brands/proton-pass) - [All business password managers worldwide](/demand/global-en/categories/business-password-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordPass or Proton Pass more popular in search? In September 2026, Proton Pass had more branded searches than NordPass among business password managers worldwide. Proton Pass had about 165,000 branded searches, while NordPass had 61,500. Proton Pass made up 5.3% of all business password manager searches we track, and NordPass accounted for 2%. ## Cite this page Brandwave. "NordPass vs Proton Pass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordpass-vs-proton-pass This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordpass-vs-proton-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.