--- title: "NordLayer vs Tailscale: Which is more popular by branded search?" description: "Which is more popular in search, NordLayer or Tailscale? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordlayer-vs-tailscale" publisher: "Brandwave" --- # NordLayer vs Tailscale: Which is more popular by branded search? Which is more popular in search, NordLayer or Tailscale? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordLayer and Tailscale - **Competitive set**: Zero trust network access platforms - **Market**: Global - **Month measured**: Aug 2026 - **NordLayer Share of Search**: 0.68% - **Tailscale Share of Search**: 83.1% ## Which is more popular in search, NordLayer or Tailscale? - In August 2026, Tailscale had more branded searches than NordLayer among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to NordLayer’s 10K, and held an 83.1% Share of Search versus NordLayer’s 0.68%. - Tailscale was ahead of NordLayer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NordLayer’s estimated Share of Search among zero trust network access platforms worldwide moved from 1.3% to 0.68%, and its estimated monthly branded searches moved from 12.2K to 10K. - Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide moved from 59.1% to 83.1%, and its estimated monthly branded searches moved from 552K to 1.2M. ## How did search popularity change for zero trust network access platforms worldwide in August 2026? - Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026. - Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026. ## Month by month | Month | NordLayer estimated searches | NordLayer Share of Search | NordLayer rank | Tailscale estimated searches | Tailscale Share of Search | Tailscale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 1.3% | 4 | 552K | 59.1% | 1 | | Nov 2025 | 10K | 0.96% | 4 | 675K | 64.7% | 1 | | Dec 2025 | 10K | 0.97% | 4 | 675K | 65.2% | 1 | | Jan 2026 | 12.2K | 1.1% | 4 | 826K | 71.7% | 1 | | Feb 2026 | 10K | 0.76% | 4 | 1M | 76.7% | 1 | | Mar 2026 | 12.3K | 0.89% | 4 | 1M | 72.9% | 1 | | Apr 2026 | 10K | 0.77% | 4 | 1M | 76.8% | 1 | | May 2026 | 10K | 0.77% | 4 | 1M | 76.8% | 1 | | Jun 2026 | 10K | 0.76% | 4 | 1M | 76.9% | 1 | | Jul 2026 | 10K | 0.68% | 4 | 1.2M | 83% | 1 | | Aug 2026 | 10K | 0.68% | 4 | 1.2M | 83.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NordLayer’s and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordLayer**: Measured on the search terms “nordlayer”, “nordlayer app”, “nordlayer com” and “vpn nordlayer”, summed into one figure. - **Tailscale**: Measured on the search terms “tailscale”, “tailscale app”, “tailscale com”, “tailscale software”, “tailscale zero trust” and “zero trust tailscale”, summed into one figure. - [NordLayer profile](/demand/global-en/brands/nordlayer) - [Tailscale profile](/demand/global-en/brands/tailscale) - [All zero trust network access platforms worldwide](/demand/global-en/categories/zero-trust-network-access-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NordLayer or Tailscale? In August 2026, Tailscale had more branded searches than NordLayer among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to NordLayer’s 10K, and held an 83.1% Share of Search versus NordLayer’s 0.68%. ## Cite this page Brandwave. "NordLayer vs Tailscale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nordlayer-vs-tailscale This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordlayer-vs-tailscale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.