---
title: "NordicTrack vs WaterRower: Which is searched more?"
description: "Which is more popular in search, NordicTrack or WaterRower? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-waterrower"
publisher: "Brandwave"
---

# NordicTrack vs WaterRower: Which is searched more?

Which is more popular in search, NordicTrack or WaterRower? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NordicTrack and WaterRower
- **Competitive set**: Rowing machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **NordicTrack Share of Search**: 43.5%
- **WaterRower Share of Search**: 13%

## Which is more popular in search, NordicTrack or WaterRower?

- In August 2026, NordicTrack had more branded searches than WaterRower among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to WaterRower’s 27.1K, and held a 43.5% Share of Search versus WaterRower’s 13%.
- NordicTrack was ahead of WaterRower in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide moved from 41.3% to 43.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide moved from 15.1% to 13%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for rowing machine brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
- In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.

## Month by month

| Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | WaterRower estimated searches | WaterRower Share of Search | WaterRower rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 41.3% | 1 | 33.1K | 15.1% | 3 |
| Nov 2025 | 135K | 44.2% | 1 | 40.5K | 13.3% | 3 |
| Dec 2025 | 135K | 46.3% | 1 | 40.5K | 13.9% | 3 |
| Jan 2026 | 135K | 41.7% | 1 | 49.5K | 15.3% | 3 |
| Feb 2026 | 110K | 45.5% | 1 | 33.1K | 13.7% | 3 |
| Mar 2026 | 90.5K | 42.3% | 1 | 33.1K | 15.5% | 3 |
| Apr 2026 | 74K | 38.6% | 1 | 27.1K | 14.1% | 3 |
| May 2026 | 74K | 38.6% | 1 | 27.1K | 14.1% | 3 |
| Jun 2026 | 74K | 41.3% | 1 | 27.1K | 15.1% | 3 |
| Jul 2026 | 74K | 41% | 1 | 27.1K | 15% | 3 |
| Aug 2026 | 90.5K | 43.5% | 1 | 27.1K | 13% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NordicTrack’s and WaterRower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NordicTrack**: Measured on the search term “nordictrack”.
- **WaterRower**: Measured on the search term “waterrower”.

- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [WaterRower profile](/demand/global-en/brands/waterrower)
- [All rowing machine brands worldwide](/demand/global-en/categories/rowing-machine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NordicTrack or WaterRower?

In August 2026, NordicTrack had more branded searches than WaterRower among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to WaterRower’s 27.1K, and held a 43.5% Share of Search versus WaterRower’s 13%.

## Cite this page

Brandwave. "NordicTrack vs WaterRower: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-waterrower

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-waterrower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.