--- title: "NordicTrack vs StairMaster: Which is searched more?" description: "Is NordicTrack or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-stairmaster" publisher: "Brandwave" --- # NordicTrack vs StairMaster: Which is searched more? Is NordicTrack or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and StairMaster - **Competitive set**: Stair climber brands - **Market**: Global - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 7.6% - **StairMaster Share of Search**: 8.1% ## Is NordicTrack or StairMaster more popular in search? - In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands worldwide. StairMaster had about 165,000 branded searches, while NordicTrack had 154,000. StairMaster made up 8.1% of all stair climber brand searches we track, and NordicTrack accounted for 7.6%. - The lead changed hands 3 times in the 12 months ending September 2026: StairMaster took it in May 2026, NordicTrack took it in June 2026, StairMaster took it in September 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands worldwide moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 199K to 154K. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K. ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NordicTrack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. StairMaster was listed before NordicTrack in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | STEPR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StairMaster | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NordicTrack | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunny Health and Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy?": 1. StairMaster, 2. STEPR, 3. Sunny Health and Fitness - Asked ChatGPT "What are the best stair climber brands?": 1. StairMaster, 2. STEPR, 3. NordicTrack, 4. Sunny Health and Fitness - Asked ChatGPT "What's the best stair climber brand for a home gym?": 1. StairMaster, 2. STEPR, 3. Bowflex, 4. Sunny Health and Fitness - Searched Google, AI Overview "best stair climber": 1. STEPR, 2. NordicTrack, 3. Sunny Health and Fitness - Searched Google, AI Overview "stair climber for home": 1. STEPR Not named in any answer: Peloton, Life Fitness and Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stair climber brands worldwide in September 2026? - In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%. - In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | StairMaster estimated searches | StairMaster Share of Search | StairMaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 199K | 7.7% | 4 | 165K | 6.4% | 5 | | Nov 2025 | 333K | 12.1% | 3 | 165K | 6% | 5 | | Dec 2025 | 369K | 13.5% | 3 | 165K | 6% | 5 | | Jan 2026 | 398K | 12.3% | 3 | 246K | 7.6% | 5 | | Feb 2026 | 287K | 11.7% | 3 | 201K | 8.2% | 5 | | Mar 2026 | 265K | 10.8% | 3 | 201K | 8.2% | 5 | | Apr 2026 | 205K | 8.6% | 4 | 201K | 8.4% | 5 | | May 2026 | 192K | 8.3% | 5 | 201K | 8.7% | 4 | | Jun 2026 | 197K | 9.2% | 4 | 165K | 7.7% | 5 | | Jul 2026 | 221K | 10.2% | 3 | 165K | 7.6% | 5 | | Aug 2026 | 209K | 10.2% | 4 | 165K | 8.1% | 5 | | Sep 2026 | 154K | 7.6% | 5 | 165K | 8.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - **StairMaster**: Measured on the search term “stairmaster”. - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [StairMaster profile](/demand/global-en/brands/stairmaster) - [All stair climber brands worldwide](/demand/global-en/categories/stair-climber-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or StairMaster more popular in search? In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands worldwide. StairMaster had about 165,000 branded searches, while NordicTrack had 154,000. StairMaster made up 8.1% of all stair climber brand searches we track, and NordicTrack accounted for 7.6%. ## Cite this page Brandwave. "NordicTrack vs StairMaster: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-stairmaster This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.