---
title: "NordicTrack vs Peloton: Which is more popular by branded search?"
description: "Which is more popular in search, NordicTrack or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-peloton"
publisher: "Brandwave"
---

# NordicTrack vs Peloton: Which is more popular by branded search?

Which is more popular in search, NordicTrack or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NordicTrack and Peloton
- **Competitive set**: Treadmill brands
- **Market**: Global
- **Month measured**: Aug 2026
- **NordicTrack Share of Search**: 10.6%
- **Peloton Share of Search**: 1.4%

## Which is more popular in search, NordicTrack or Peloton?

- In August 2026, NordicTrack had more branded searches than Peloton among treadmill brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Peloton’s 12.1K, and held a 10.6% Share of Search versus Peloton’s 1.4%.
- NordicTrack was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among treadmill brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for treadmill brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
- Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Peloton estimated searches | Peloton Share of Search | Peloton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 8.8% | 3 | 14.8K | 1.4% | 4 |
| Nov 2025 | 135K | 12.6% | 3 | 14.8K | 1.4% | 4 |
| Dec 2025 | 135K | 13.1% | 3 | 18.1K | 1.8% | 4 |
| Jan 2026 | 135K | 9.6% | 3 | 22.2K | 1.6% | 4 |
| Feb 2026 | 110K | 11% | 3 | 18.1K | 1.8% | 4 |
| Mar 2026 | 90.5K | 8.9% | 3 | 12.1K | 1.2% | 4 |
| Apr 2026 | 74K | 7.4% | 3 | 12.1K | 1.2% | 4 |
| May 2026 | 74K | 7.7% | 3 | 12.1K | 1.3% | 4 |
| Jun 2026 | 74K | 7.7% | 3 | 12.1K | 1.3% | 4 |
| Jul 2026 | 74K | 7.7% | 3 | 12.1K | 1.3% | 4 |
| Aug 2026 | 90.5K | 10.6% | 3 | 12.1K | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NordicTrack**: Measured on the search term “nordictrack”.
- **Peloton**: Measured on the search term “peloton app”.

- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [Peloton profile](/demand/global-en/brands/peloton)
- [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NordicTrack or Peloton?

In August 2026, NordicTrack had more branded searches than Peloton among treadmill brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Peloton’s 12.1K, and held a 10.6% Share of Search versus Peloton’s 1.4%.

## Cite this page

Brandwave. "NordicTrack vs Peloton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-peloton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordictrack-vs-peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.